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Archive for the ‘Marketing Consultancy’ Category
Marketing Seminars – Customer Care
Really care about your customers. Find out when their birthday is, what their children’s names are and make notes about this information. Where do they like to go on holiday? The more your understand them as people the better. This creates a far deeper level of communication and shows that you are interested in them [...]
Marketing Seminars – Customer Care
Customer care – Keep in touch. Most customer leave because of ‘perceived indifference’ that means that you didn’t necessarily do a bad job, it just means that you didn’t keep in touch enough. You might not have the time to call every customer personally, but you do have enough time to send out a newsletter, [...]
Marketing Seminars – Customer Care
When I run my marketing seminars I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customers well, you will hardly need to look [...]
Marketing Seminars – Customer Care
Listen carefully – they may say it only once! Listen to what your customers tell you. People value being listened to very highly. If you can be one of the few people who will listen carefully to what your customer wants, and show that you understand by delivering their request, you will stand out amongst [...]
Marketing Seminars – Repeat Custom
Don’t be in the business of selling ‘once’ The hardest way to make money in business is to have a product or service that you only sell once. Your aim should always be to create a range of items that you can sell, update, expand and improve for an existing customer base. I mention this [...]
Marketing Seminar thoughts
Marketing Seminars Thanks to all the delegates who attended my marketing seminar on Friday. There was a great cross section of business owners in the room with a wide range of experiences. I’m pleased to say that the feedback was very positive. Brian Haworth from www.bfas.org comments were typical – “Helpful friendly advice and discussions which [...]
Marketing Seminars – How to get more testimonials
Testimonials are a key way to win the confidence of prospects. I’m pleased to say that I have over 400 testimonials from seminar delegates that I have collected over the years – just by asking. How many of your customers do you ask for a testimonial? This article has some great ideas for obtaining articles. [...]
Marketing Mentor – Earl Nightingale
My ‘Marketing Mentor’ Earl Nightingale Long before I set up my own company or began running marketing seminars, I heard an audio programme called Acres of Diamonds by Earl Nightingale. For me it was life changing and one of my favorite parts was called ‘Acres of Diamonds’. The book is now out of copyright, so [...]
