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Archive for the ‘Marketing Consultancy’ Category
Setting up a Business in the Market Harborough area?
I’m pleased to be involved in an event that’s taking place at the new Harborough Innovation Centre on September 20th on Leicester Road. It’s aimed at helping companies form the pre-start up stage, through to businesses that have been running for 3 years. It’s called ‘Start-Up Harborough and will offer 1 to 1 advice as [...]
Radio 4 attracts record figures
I’m delighted to see that Radio 4 has attracted new levels of listeners and that Radio 4 Extra (formerly BBC Radio 7) is now the most listened to digital station. As a regular listener both live and it’s many pod casts when I go out running, it’s good to see that intelligent quality programmes are [...]
It’s not the biggest News in the World that protecting a brand is important
This week I was running a seminar on branding. One of the key principles of branding is trust. We buy a make of tomato sauce or baked beans or cola because we trust it. Branding is about many things, but often at the heart of it is trust. You cannot create a brand without trust [...]
Harborough Cinema Campaign gains business support
Working Breakfast, the Market Harborough networking group of which the Ideal Marketing Company are members are supporting the Harborough Cinema campaign. This story was written by and sent out by us and is from this week Harborough Mail. http://www.harboroughmail.co.uk/news/business/business_group_backs_harborough_s_cinema_bid_1_2831173
Watch your language – use the ‘you’ word not the ‘we’ word.
The classic mistake when writing a company brochure, company letter or any other type of marketing material is to assume two things. First of all the material is about ‘us’ as a business. Secondly that people are interested in our business and that is why they are reading the marketing material. . These are both [...]
Don’t aim to be the cheapest – aim to offer the best value
Do you get a sense of pride and satisfaction from the work that you do? Is it important to you to do a great job that makes your customers happy? Do you look at some of the other companies in your market and shake your head and think what a bunch of cowboys and how [...]
Client media coverage – 3t expand European base
Packaging Europe have reported that 3t have expanded their European base in Leicester http://www.packagingeurope.com/Packaging-Europe-News/41565/Packaging-logistics-company-expands-European-base.html
What are the qualities of succesful people?
If you are like me, you may have wondered if there are certain common qualities that high achievers have in common. Are there certain common factors, skills and mind-sets that the very successful have that give them the edge over the – less than successful? It’s a subject that fascinates me and in reading a [...]
