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Archive for the ‘Marketing Consultancy’ Category
Marketing Seminars – Marketing Mistakes
Problem – management does not know specifically what it costs to recruit a new customer. Plus, there are no accurate statistics on the average customer lifetime value. Without this knowledge, it is impossible to make sound decisions. You cannot determine how much to invest in marketing. If you spend more to gain a customer than [...]
Marketing Seminars – marketing mistakes
Company management often treats marketing as a business expense or simply a department rather than a necessary business investment. The truth is that marketing should be treated as the driving force of any company. It is the only function that brings in cash. The other major functions in a company are necessary. But they all spend [...]
Marketing Seminars – Goal Setting
Did you ever wish you owned a Blue Peter badge? As a child I watched the BBC Children’s programme Blue Peter twice a week and regularly would marvel at all the competition winners who would receive a Blue Peter Badge. I always though how unfair it all was. I never got a Blue Peter badge. [...]
Marketing Seminar – Time Tips
Eat a frog – Brian Tracy explains that the best way to start the day is to eat the biggest, ugliest frog (i.e. the most unappealing task) first. That way, everything else you do all day will seem better in comparison. Look at the project you have to do, see which bit you keep putting [...]
Marketing Seminars – Goal Setting
Did you ever wish you owned a Blue Peter badge? As a child I watched the BBC Children’s programme Blue Peter twice a week and regularly would marvel at all the competition winners who would receive a Blue Peter Badge. I always though how unfair it all was. I never got a Blue Peter badge. [...]
Marketing Seminar – Time Tips
Penalties – decide what needs to be done as a first stage and if you don’t complete, commit to doing something that you really hate as a punishment for not completing in time.
Marketing Seminar – Time Tips
Tell yourself that it doesn’t matter much what the result looks/sounds like – perfection is overrated and can come later if required. Many people are paralysed by fear before they start something, because they are worried that the final result won’t be all they hoped it would be. Oscar Wilde once said that if a [...]
marketing Seminars – David Ogilvy
If you have an interest in advertising & marketing history the you willbe interested in a programme on BBC 4 this evening. It’a about David Ogilvy, the man who more than any other founded modern advertising. For full details and times click http://uk-tv-guide.com/programme-details/BBC+4/30+March+2008/20%3A00/David+Ogilvy%3A+Original+Mad+Man/Documentary/
