Archive for the ‘Marketing Consultancy’ Category

Marketing Seminars – Direct Mail

What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]

Marketing Seminars – Direct Mail Ideas

When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]

Marketing Seminars – Mind over Matter

Olympic Champions – a case of mind over matter? This entry was written by a client of The Ideal Marketing Company – Trevor Silvster who is MD of The Quest Institute www.questinstitute.co.uk The body is a marvellous thing and the lengths to which it can be pushed never fail to amaze me. The sportsmen and women [...]

Marketing Seminars – What do you want to know about?

I am preparing a new marketing seminar for later in the year. I want to know which aspects of marketing you find the most difficult! Tell me, and I’ll do my best to include them in the seminar. I may even be able to answer your problems here and now. [...]

Marketing Seminar – Direct Mail

I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme. this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing. Just one direct mail letter can transform the fortunes of a company for the [...]

Marketing Seminars – Institute of Directors

You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]

Marketing Seminars Leicestershire

Thanks to everybody who was able to attend the Marketing Seminar at Hothorpe Hall in Thursday night. I got a great deal of positive feedback from the evening and more questions that normal about enroling on the Marketing Mentor programme. Hope that everybody left with lots of positive ideas.

Marketing Seminars – Marketing During the Ecconomic Slowdown

Thought you might like to see this recent marketing article I contributed to the New Business website… http://www.newbusiness.co.uk/articles/marketing-advice

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