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Archive for the ‘Marketing Consultancy’ Category

Marketing Company Leicestershire: Why does marketing fail?

3. Making Marketing relevant to your audience Who do you want to sell to? Small business owners, pensioners, young people or somebody else? Be clear who your CENTRAL audience is and make your message pertinent to them. If you catch other people at the same time that is great, but be clear about whom you [...]

Marketing Company Market Harborough: 2-step Marketing

Are you dancing the 2-step with your potential customers?  If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads.   2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]

Marketing Ideas – Does Anybody Want to Help?

Does anybody want to help? By Alastair Campbell. The Ideal Marketing Company If you are serious about growing your business, this is a useful exercise to assist you in putting across the right message to prospective customers.  You can call it re-framing if you like, but I just think of it as a genuine way [...]

Marketing company Leicestershire: Why does marketing fail?

2. Marketing message not memorable Want to stand out from the crowd? Then don’t produce a marketing message that is the same as the crowd. A bold benefit led statement, strong visuals, consistent branding and a bright, simple graphic will help you be noticed and remembered above all the noise. Do you need some free advice [...]

Marketing Company Market Harborough: 2-step marketing

Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]

Marketing and PR Northamptonshire – Niche Marketing tip

An example showing the value of market research involves a company that makes flapjacks. Our market research involved asking people on the street what they thought about flapjacks. Their answers revealed something interesting which I hadn’t been aware of. It seems a fair number of marathon runners eat them at the halfway point in a [...]

Marketing Company Leicestershire – Why does marketing fail?

It’s worth noting that we often learn as much by our mistakes as from our successes. Hopefully by learning from other people’s mistakes you can take a few short cuts and reduce the number of marketing mistakes that you make. Why not use these 12 points as a checklist before embarking on your next marketing [...]

Marketing Seminars – 2nd chance for Leicestershire businesses to discover the benefits of social media at free seminar

Local business owners are been given a second opportunity to attend a free social media seminar in Market Harborough at the end of the month. The early evening seminar will explain how the use of websites such as Facebook and Twitter can help to grow a business. It will take place in the new Arc [...]