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Archive for the ‘Marketing Book’ Category
Marketing and PR Leicestershire – Direct Mail tip
Pre-Launch Checklist – Direct Mail Make a good hook to grab the reader’s attention in just three to five seconds. That is all the time you have. Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse [...]
Marketing and PR Leicestershire – Internet tip.
It’s amazing how many sites fall into the same old trap – it’s all we, we, we. ‘We do this and we do that’, and the whole home page has information about when a company was formed and how great the founders were, to the point of sycophancy. This is of absolutely no interest to [...]
Leicestershire Marketing – Direct Mail tip.
This is your best chance to grab the reader and stop them from throwing your letter in the bin. So ask yourself if your headline will stop people doing what they are doing and want to find out more about you. You can’t sell to people if you haven’t got their attention. You have only [...]
Marketing Northamptonshire – Niche Marketing Tip
Is there a topic in the news you can adapt your product to work for? A company I used to work for made just such a hot topic work for them. It was a telecoms company and made voice mail systems for different businesses, universities, police forces etc. There was a lot of news about [...]
Marketing Northamptonshire – How to use the Internet to benefit your business.
One of the best uses of a website is to generate new business leads. If you chat with somebody at a meeting, you give them your card. If they are in any way interested in what your company does, they look at your website. They will then immediately judge you on a whole range of [...]
Marketing Leicestershire – Direct Mail Tip
Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem and suggest a solution to it. You’re communicating with somebody directly – from you to them – and making a compelling case for an answer to a problem they face. If your argument grabs their attention [...]
Marketing Leicestershire – Direct Mail Tip
Direct mail is great for launching a new idea, product or service to targeted groups of people. Direct mail requires a problem (preferably specific) to be addressed or solved. It works best if you target a potential customer likely to be having that problem. For example, if you are launching a new finance product aimed [...]
Northamptonshire Marketing – Advertising Tip
If you stick a poster in the middle of a deserted field in the Highlands, it’s pretty obvious that nobody is going to see it and the only interest will be from the odd passing cow. So before you think about how to advertise your business, you need to think about the potential audience that [...]
