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Archive for the ‘Ideas & inspiration’ Category
Marketing Seminars – New Marketing Mentor Site now live
Thought you might like to see my new Marketing Mentor Website which is now live as in (almost) as I’d like it. It offers more marketing ideas and advice and explains the low cost marketing mentor programme that I offer to small business owners. Visit www.themarketingmentor.co.uk so see it for yourself Please feel free to [...]
Marketing Seminars – PR
Some of the advantages of PR It helps you to stand out from the crowd. If you are operating in a crowded market, PR can help you build a brand for minimal cost. Much of Virgin’s branding was a result of PR stunts built around Richard Branson. EasyJet also used every trick to pull off [...]
Marketing Seminars – PR
PR – Public relations or publicity for your business can be a great way of attracting people to your company, building credibility and generating leads. It can also result in nothing, so remember that whilst PR can generate ‘free’ advertising, it can also take up a great deal of time with nothing to show for [...]
Marketing Seminars – Direct Mail Ideas
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminars – Mind over Matter
Olympic Champions – a case of mind over matter? This entry was written by a client of The Ideal Marketing Company – Trevor Silvster who is MD of The Quest Institute www.questinstitute.co.uk The body is a marvellous thing and the lengths to which it can be pushed never fail to amaze me. The sportsmen and women [...]
Marketing Seminars – What do you want to know about?
I am preparing a new marketing seminar for later in the year. I want to know which aspects of marketing you find the most difficult! Tell me, and I’ll do my best to include them in the seminar. I may even be able to answer your problems here and now. [...]
Marketing Seminar – Direct Mail
I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme. this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing. Just one direct mail letter can transform the fortunes of a company for the [...]
Marketing Seminars – Institute of Directors
You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]
