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Archive for the ‘Ideas & inspiration’ Category
Marketing Seminars – Marketing Mentor programme
Just come back from running a 1 day seminar at Hothope Hall which I host every other month as part of the Marketing Mentor programme. The group were very inspiring and a real pleasure to talk to. It’s important to talk to ‘real’ business people regulalry to see how far away from reality the media portrail the [...]
Marketing Seminars – Goal setting for the New Year
Out of 10, how would you rate yourself in 2008 for each activity? Nobody would be expected to have a 10 in each area, but could you do with a higher score in one or more areas? Have you been so busy achieving a 10 in one area that you have neglected the other 6? [...]
Marketing Seminars – Goal setting for the New Year
How 2008 went for you will probably determine how much of a change you want to make for 2009. If it went well, you might want to make sure it stays on track in 2009. If it went badly, perhaps some serious reflection and re-evaluation is in order. The best way to think about [...]
Marketing Seminars – New Year Goals
Make the most of opportunities in 2009 With the memory of Christmas starting to fade and New Year’s muted celebrations well and truly behind us – how are you doing with your new Years resolutions? According to a survey for Franklin-Covey, the top NEW YEAR’S RESOLUTIONS FOR 2008 were: 1. Get [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminar – Direct Mail
Some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer This material comes from one one [...]
Networking Groups in Leicester – Recruitment Company Sought!
I haven’t mentioned for a while that I am a member of a networking group in Leicester called Working Breakfast. It’s based on the London Road at the Regency and meets every Thursday – see www.workingbreakfast.com for more details of what the group is about. At the moment we are particulaly looking for a well [...]
