![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘Ideas & inspiration’ Category
Marketing Seminars – help to turn around your business
Who can help in a turnaround? In a turnaround, businesses often need help from people who are familiar with this type of crisis situation and who possess the specific experience and skills needed. But there are differing types of help available so it is worth understanding who’s who in the world of CROs, IPs, IMs [...]
Goal setting Seminar – last places available
FREE BUSINESS SEMINAR – THE 7 STEPS TO SUCCESSFUL GOAL SETTING Vanilla Recruitment is delighted to present a free goal setting seminar in conjunction with Alastair Campbell of The Ideal Marketing Company at the Angel Hotel, Market Harborough When we run our own business or department, it is very easy to become absorbed in day-to-day [...]
Marketing Seminars – Word of Mouth Marketing
I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’ which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product. In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any [...]
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
Marketing Semianrs – Goal setting
Marketing seminars – When I run one of my marketing seminars I often start with some thoughts of goal setting. Here are a few through from a seminar I held earlier this year you might find of interest. Don’t be a clown this Summer Who wants to act like or be thought of as a [...]
Networing Groups Leicester – Working Breakfast
The networking group I attend every Thursday – called Working Breakfast at the Regency Hotel in Leicester – has asked it’s member to come up with some practical tips on how the beat the ecconomic downturn. It’s aimed at small business owners. The result is an 80 point tips booklet that you can have for [...]
Marketing Seminar: Top 10 most controversial adverts
We all like to complain about things from time to time. This BBC page has a summary of the past 12 months most controversial and complained about adverts. What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others. Also how some very uncontroversial [...]
Marketing Seminars – Goal setting for 2009
Finally, I recently looked back at some of the goals I had when I set up The Ideal Marketing Company. What seemed like an ambitious dream a few years ago is now part of my day to day reality. If you do this, you will look back on 2008 as the year that you [...]
