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Archive for the ‘Ideas & inspiration’ Category
Ending Procrastination
I am a huge fan of Jim Rohn and I’m delighted that he has contributed this article on procratination for use on my website. Perseverance is about as important to achievement as gasoline is to driving a car. Sure, there will be times when you feel like you’re spinning your wheels, but you’ll always get out [...]
The 50:50 Marketing Principle
Last year I came up with a simple marketing formulae – the 50:50 principle. The 50:50 Principle broadly states that 50% of your marketing activity should be spent on acquiring new customers and 50% on looking after and up-selling to your customer base.It is important to dedicate the correct amount of time and effort to [...]
Marketing and PR ideas that are proven to work
I came across this article recently by Mike Dillard and thought you might find it of help. I am always looking out for articles, ideas and breakthroughs to help improve my marketing seminars, the current ook I am working on and my marketing cleints in Leicesterhshire, Northamptonshire and across the UK. Anyone with a business [...]
To meet or not to meet…
I came across the article from Nancy Slessenger from Vinehouse and thought you might find it of interest… Many years ago, when I had a proper job, I started holding weekly meetings with my team. My initial reasons were quite selfish; I wanted to be able to stand up and speak to a group of [...]
Everything Counts…
I came across an expression this weekend that stopped me in my tracks, The speaker was talking about the qualities of successful people and the difference between those that ‘make it’ and those that don’t. He talked about lots of qualities that I had heard of before. But then mentioned that those people who are [...]
Your Own Goal
Being a Scot and watching the Scotland team once more head towards their ‘heroic defeat’ at the hands of Italy there was plenty of talk about the importance of goals in the bars of Stirling where I spent the weekend. However, for most people the really important goals in life are forgotten. I’m talking of [...]
Get Smart – by Brian Tracy
I came across this entry on www.briantracy.com and thought you might find it of interest Creativity is your key to the future. All progress comes about as the result of finding better, faster, cheaper, easier or different ways to do things and this requires the continual honing of your creative thinking skills. Your Key Job [...]
The skeleton structure – How to lay out a news release
If you have never seen what a news release looks like, you might find this information helpful. Just like the human body needs bones to support us, a news release has a definate structure to support it. This shap is somthing that your release should always have and news editors will expect it to appear this [...]
