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Ideal Marketing News

Archive for the ‘Ideas & inspiration’ Category

Sir John Harvey Jones (part 1)

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In the Summer of 2005 I had the great privilege of spending the day with Sir John Harvey Jones. He was in Leicester for the day to talk at a seminar for Leicester based companies. His talk at the newly opened Walkers Stadium was on a theme roughly based on ideas around technology and why [...]

More Customer Service Ideas

Customer service with a smile

Here are some more ideas to improve your customer service.  The final part of this series is coming soon.   Exit survey. Why has that customer stopped using you? What did they like, what did they hate? When most customers leave we have no idea why they went. If you take the time to ask [...]

More Customer Advice Tips

Happy

Here are 5 more ideas for looking after your customers:  Be innovative and different. In today’s crowded marketplace it is important to stand out from the competition. Make sure your customers remember you for being the company that is always changing, always improving, always coming up with great new ideas. Exceed expectations. It is no [...]

Marketing Seminar for Recruitment Companies

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Talks to London Recruitment firms I was delighted to be able to speak to a group of MDs of recruitment firms from the capital today in part one a two part session. The group meets on a monthly basis as part of a special programme run by www.recruitmenttraining.co.uk . Each month a different content expert [...]

Christmas Marketing Ideas

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In addition to being the “Season of Sweets,” the period from now until New Year’s Day presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business [...]

Making the Most of the Christrmas Holidays by Jim Rohn

Jim Rohn

The holidays are upon us; a time of celebration and joy. I love the last days of November through the beginning of the New Year. The pure magic of the holidays is something that I anticipate and enjoy each and every year. For some though, the holidays have lost the joy and excitement they at [...]

5 more ideas on how to create happy customer…

marketing

Here are another 5 ideas on how to create happy customers… 1. Sort mistakes FAST. We all make mistakes and errors happen. One of the ways that a customer judges your business is how quickly you accept that you have made a mistake and how quickly you sort it out. If you have got something [...]

When you are up to your arse in alligators…

Direct Mail

… it’s hard to drain the swamp Direct Marketing Guru Drayton Bird has probably helped more companies in the UK become successful through his marketing ideas than anybody else.  Many, many people have learned a great deal from him (including myself) and this article come from his website www.draytonbird.com  If you find what I’m about to suggest pathetically [...]