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Archive for the ‘Ideas & inspiration’ Category
Self-Esteem vs Materialism
In doing some research for a new project I came across this interesting post by Dr Robert Anthony Researchers have found that there is not just a correlation between low self-esteem and materialism, but also a causal relationship where low self-esteem INCREASES materialism and materialism can CREATE low self-esteem. They also found that as an [...]
Doomed marketing attempts – how to avoid them
Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
Live tele-seminar on November 3rd 2010
Join me for a live tele-seminar in November On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us. Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing. The theme of the talk will [...]
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
Marketing Seminar & ‘Marketing Launchpad’
Business owners help ‘The Marketing Launchpad to ‘take off’ in Harborough Over 50 local businesses attended the launch of a book written by Alastair Campbell on Monday (12th July). The event, which was held at the Angel Hotel in the town, included a free marketing seminar, book signing and question and answer session for businesses [...]
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Free 1 hour marketing consultation
What can you achieve in a 1 hour free marketing consultation? In some ways, not a lot, but it others you might be surprised. I arranged one of my free 1 hour consultations this week with Russell Davis from London – this was his feedback. “Hi Alastair. Thank you so much for your time on [...]
Marketing Seminar -Top tips
1. It is wise to know your market and competitors – find out who they are and what they do 2. Have a plan and direction in which you would like your company to grow 3. Develop insight on your existing and future customers 4. Match your marketing and media to your target audience 5. [...]
