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Archive for the ‘Ideas & inspiration’ Category
Marketing Mentor – Creating a clear marketing benefit
Marketing Mentor seminar presented by Alastair Campbell Marketing seminars often start with a clear explanation between a feature and a benefit. I vowed that mine wouldn’t until it became clear that many people still don’t know the difference. Put simply a feature is a fact, but a benefit is how that fact can be used [...]
Marketing News – Redpoint Ski Holidays
Redpoint is an Austrian based ski company that I’m pleased to say we have been working with for almost 3 years. As well as offering the normal range of skiing, they also offer women only ski breaks and packages for people new to skiing. Dispite their wonderful reputation amongst their clients and within the industry, it [...]
My Marketing Mentor – the Late Sir John Harvey Jones
I had the great pleasure of spending a day with Sir John Harvey Jones 3 years ago. I was a big fan of him from the days of ‘Trouble Shooter’ and was very nervous about meeting him.. He turned out to be a lovely man. Happy to speak to the reporters and journalists that we [...]
Marketing Seminars – What is YOUR USB?
Do you want happy customers? Create real benifits for them! Remember that people buy benefits not features – develop a USB This is a very basic bit of marketing advice but people forget it all the time. Develop a USB (Unique Selling Benefit) for your product or your company. I’m not a big one for marketing [...]
Goal Setting – Fading New Years Resolutions?
This article is especially for listeners of Sally Pepper’s Saturday Morning show on BBC Radio Derby. Thanks for having me on Sally – lovely to talk to you as always. http://www.bbc.co.uk/derby/local_radio/ With New Years day well and truly behind us most people have long forgotten their about any New Year Resolutions they may have made. [...]
Marketing Ideas – Bob Monkhouse: The Power to Shock?
There are many things that you would expect from the late Bob Monkhouse. A smutty innuendo, a quick jibe at the expense of his wife or Mother -in – law and the like but he was not really the sort of person you would expect to leave you shocked and puzzled. Yet he has done. [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
Marketing Ideas – Financial Problems?
http://veryfunnyads.com/index.html?id=25189 I just came across this advert from South Africa ( I think). It makes a very simple point. Do you have unexpected financial problems? If so call us. It makes this simple point in a very unexpected way. So much so I can imagine people telling others (like me) about it without being paid to do so. Does [...]
