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Archive for the ‘Ideas & inspiration’ Category
Marketing Seminars – Customer Care
Your business is at a crossroads. Do you want to grow through natural means or have to always spend a fortune on advertising and promotion. Quality customer care is the best way to aim for steady, predictable growth. Many of the business books will tell you about offering outstanding customer service. In my experience, most [...]
Marketing Seminars – Customer Care
Aim for consistency. There is a large telecoms / cable company I deal with that is 90% bad and 10% OK when you call them up for service. The few times I get my hopes up, only to be dashed when the promised delivery never arrives or the scheduled repair man doesn’t turn up. As [...]
Marketing Seminars – Time Tips
You may have heard this story before, but I heard it again this morning and is one of those tales that can’t be told enough in my opinion. The Mayonnaise Jar and 2 Cups of Coffee When things in your lives seem almost too much to handle, when 24 hours in a day are not [...]
Marketing Mentor – Customer Service
Avoid silly mistakes. When we rush it is all too easy to make simple mistakes. These reduce your credibility in everybody’s eyes. We all make the odd slip, but concentrate on making a great job of everything you do. Don’t accept mistakes as inevitable, many of them can be avoided with some thought, preparation and [...]
Marketing Seminars – PR ideas
One area you can use PR material is in your office. If you are inviting a prospect a meeting in your office, make sure that you have news stories about your company in frames on the walls. The more stories the better (provided they haven’t yellowed with age). What sort of impression does this create [...]
Marketing Seminars – get it right!
I just came across this story about the power of punctuation in an article on improving communication – so important to all aspects of marketing: An English professor wrote these words on the chalkboard: A woman without her man is nothing and asked his students to punctuate it correctly. All of the males in the [...]
Marketing Seminars – Customer Care
Get together with customers at social events, restaurants or other places away from the office or factory floor. This change of scenery help you to be seen as more of a friend than a supplier and helps to foster deeper, more productive long term relationships.
Marketing Seminars – PR ideas
News you can use For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that’s just the start. A timely story about your company can gain good coverage in trade, local and even [...]
