Archive for the ‘Ideas & inspiration’ Category

Marketing Northamptonshire – How to use the Internet to benefit your business.

One of the best uses of a website is to generate new business leads. If you chat with somebody at a meeting, you give them your card. If they are in any way interested in what your company does, they look at your website. They will then immediately judge you on a whole range of [...]

Marketing Leicestershire – Advertising Tip

Radio 4 attracts record figures

I’m delighted to see that Radio 4 has attracted new levels of listeners and that Radio 4 Extra (formerly BBC Radio 7) is now the most listened to digital station. As a regular listener both live and it’s many pod casts when I go out running,  it’s good to see that intelligent quality programmes are [...]

Watch your language – use the ‘you’ word not the ‘we’ word.

The classic mistake when writing a company brochure, company letter or any other type of marketing material is to assume two things. First of all the material is about ‘us’ as a business. Secondly that people are interested in our business and that is why they are reading the marketing material. . These are both [...]

Don’t aim to be the cheapest – aim to offer the best value

Do you get a sense of pride and satisfaction from the work that you do? Is it important to you to do a great job that makes your customers happy? Do you look at some of the other companies in your market and shake your head and think what a bunch of cowboys and how [...]

What are the qualities of succesful people?

If you are like me, you may have wondered if there are certain common qualities that high achievers have in common.  Are there certain common factors, skills and mind-sets that the very successful have that give them the edge over the – less than successful? It’s a subject that fascinates me and in reading a [...]

East Midlands Franchise Show, Leicester Saturday June 25th

I am very pleased to be speaking for the 3rd time at the annual East Midlands Franchise show which takes place at Leicester Racecourse on Saturday 25th of June. The event is free to enter and open between 9.30am and 4.00pm and visitors will find 35+ innovative, inspiring and proven franchised business formulas – handing you a [...]

Marketing Seminars in Leicestershire

24 hours to go until the first ‘101 ideas to grow your business‘ takes place.  Delighted that this first seminar is fully booked and as a result we have set a date of March 14th and 23rd of May to run it again at Hothorpe Hall. Already 3 people have confirmed they are attending the [...]