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Archive for the ‘Ideas & inspiration’ Category
Marketing Seminars – Brochures & Leaflets
The power of risk reversal will help you sell to a stranger. The hardest sale that you will ever make is to a person who doesn’t know about your good reputation. In your brochure you are attempting to say to this stranger: look we have a good understanding of what your problems are, we can [...]
Marketing Seminars – Brochures & Leaflets
Don’t forget the basics. It can be easy to get caught up in the detail, but remember to explain in simple terms what your company actually does! Make your contents specific to solving your customers’ problems. When you are writing a brochure, don’t just think about what your products are; consider the problems that your customers [...]
Marketing Seminars – marketing during the ecconomic slowdown
Advertising Guru David Ogilvy asked question in his book Ogilvy on Advertising “What should you do in time of recession, when you need every penny to sustain your earnings? Stop advertising? “If you stop advertising a brand which is still in its introductory phase, you will probably kill it — forever. Studies of the last [...]
Marketing Seminars – Brochures & Leaflets
Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
Leicestershire Marketing Seminars
Delighted to say that I have been approached to talk at the East midlands Franchise Show taking place at Leicester Racecourse on June 7th 2008. I have created a special PR seminar for the event and will be available to answer questions at the end of my free seminar there. Here are more details for the [...]
Marketing Seminars – Brochures & Leaflets
Certain colour combinations work well together to attract the human eye. For example, red and yellow force us to look. When orange and purple are used together, the orange appears incredibly bright and attractive – ask any fruit and vegetable stall holder.
Marketing Seminars – Brochures & Leaflets
If you are using colour, the front page is certainly the place to use it. In fact, even if your brochure is largely in black and white, it is often worth the expense of using at least 2 colours on the front and back to achieve maximum impact. In general use bright and light colours [...]
Marketing Seminars – Brochures & Leaflets
People love looking at faces. The human brain is very good at seeing and remembering other people’s faces and is amazingly sophisticated at it. One of the reasons that so many magazine front covers have close-cropped photographs of faces is that such an image is almost impossible for us to ignore. In tests of magazine [...]
