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Archive for the ‘Ideas & inspiration’ Category
Marketing Company Leicestershire: Why does marketing fail?
3. Making Marketing relevant to your audience Who do you want to sell to? Small business owners, pensioners, young people or somebody else? Be clear who your CENTRAL audience is and make your message pertinent to them. If you catch other people at the same time that is great, but be clear about whom you [...]
Marketing Company Market Harborough: 2-step Marketing
Are you dancing the 2-step with your potential customers? If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. 2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]
Marketing Company Market Harborough: 2-step marketing
Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]
Leicestershire Marketing – Brochure and Leaflets tip.
Remember that your cover is the first thing a prospect will see – therefore it should always contain a powerful headline and strong attention-generating image. How important is the front page of your brochure? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look and [...]
Marketing company market harborough: 2-step marketing
Are you dancing the 2-step with your potential customers? This is probably one of my favourite marketing subjects because it gets to the absolute core of what people look for marketing to achieve. If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. They want [...]
Marketing Northamptonshire – Niche Marketing Tip
Is there a topic in the news you can adapt your product to work for? A company I used to work for made just such a hot topic work for them. It was a telecoms company and made voice mail systems for different businesses, universities, police forces etc. There was a lot of news about [...]
Marketing and PR Northamptonshire – Niche Marketing Tip
It’s harder these days to reach a wider, general audience. Reaching a more targeted audience is much easier. Here’s another example. Imagine an electrical goods store, either a national brand or a locally owned one. Its advert says its number one for all electrical goods – and then lists a load of the different things [...]
Marketing Leicestershire – Internet Tip
The design of the website needs to be ‘fit for the purpose’ of that company. It needs to be suitable for the job. If you are a serious business-to-business service, your site must reflect this. If you are renting a holiday cottage, then your site should reflect this with colours, text and pictures all reflecting [...]
