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Archive for the ‘Goal Setting’ Category
Partnering for Profit
Partnering For Profit The way you can stand out from your competitors is for you to position your self as a business partner, always looking for ways to improve your customer’s business. Help Your Customer’s Business When you deal with a business person, you can be sure of one thing: that person thinks about his [...]
More on Newsletters
A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. Start with a plan. Decide at the start how many sections you are going to include each month. Now, instead of having to fill ‘a whole [...]
Newsletters & how to make the most of them – part 1
Would you like to know about a group of people who are seven times more likely to buy from you than the average member of the public? You will find it remarkably easy to reach them because you already know who they are – they are your customers. So, if you are looking for ways [...]
Customer Care – Final thoughts.
Many of the business books will tell you about offering outstanding customer service. In my experience, most companies can survive and make a good living by being barely adequate. Perhaps because we don’t like complaining much, mediocrity is everywhere we look. A sandwich shop that doesn’t have fresh bread – but it’s the only one [...]
Sir John Harvey Jones (part 2)
As I mentioned in my previous entry, I have a huge admiration for Sir John Harvey Jones. This article about him and his management style was written by Robert Heller on the tremendous website www.thinkingmanagers.com which I would highly recommend. During the last twenty years at the beginning of each year I have taken a [...]
Sir John Harvey Jones (part 1)
In the Summer of 2005 I had the great privilege of spending the day with Sir John Harvey Jones. He was in Leicester for the day to talk at a seminar for Leicester based companies. His talk at the newly opened Walkers Stadium was on a theme roughly based on ideas around technology and why [...]
More Customer Service Ideas
Here are some more ideas to improve your customer service. The final part of this series is coming soon. Exit survey. Why has that customer stopped using you? What did they like, what did they hate? When most customers leave we have no idea why they went. If you take the time to ask [...]
Marketing Seminar for Recruitment Companies
Talks to London Recruitment firms I was delighted to be able to speak to a group of MDs of recruitment firms from the capital today in part one a two part session. The group meets on a monthly basis as part of a special programme run by www.recruitmenttraining.co.uk . Each month a different content expert [...]
