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Archive for the ‘Free Marketing Seminar’ Category
Marketing Seminar – Customer Care
Marketing Seminars – Keeping Customers Happy 13. More is more. One of the reasons we love going on holiday to Crete is that when you go out for a meal, you often receive more than you bargained for. Puddings will turn up without being ordered or a bottle of dessert wine will arrive with [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy – Help that is above and beyond 10. Source new suppliers. Does your customer have problems with some of their suppliers? If you know of a good alternative, pass those details on. Make a habit of collecting details of reliable and good value suppliers who you can pass [...]
Marketing Seminar – Happy Customers
Marketing Seminars – Keeping Customers Happy 4. Avoid misunderstandings. The quality of your verbal communication is very important in keeping a customer happy by making sure that everything is understood. 5. Value for money. You may be expensive, but if you represent value in the eyes of the customer, then they will be [...]
Marketing Seminars – Happy Customers
What is a Happy Customer Worth? Marketing Seminars – Keeping Customers Happy But first, I want you to consider – how much is new customer service worth to you? Let’s start with an easy question. How much one does badly handled phone call cost you? Perhaps the enquiry is for a simple [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy When I run my marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer [...]
Marketing Seminar – Direct Mail
Direct mail summary Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about. Think like the customer / prospect. Forget about your company as such and think about [...]
Marketing Seminars – Direct Mail
Other Direct Mail letter ideas that work well Create interest by being topical. By using a headline from a newspaper (quoting the publication and date) you can show just how up to date your product or offer is. It also makes it clear that your message is based on ‘facts’ rather than being made up [...]
Marketing Seminar – Direct Mail
The format There are many different ideas about how long a direct mail letter should be. One school of thought says that the more you tell, the more you sell. Whilst I understand this point, I haven’t found it to be true. However, the most effective length and style of direct mail letter I have [...]
