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Archive for the ‘Direct Mail’ Category
Marketing Seminars – Brochures & Leaflets
Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
Marketing Seminars – e-mail marketing
Viral Marketing: Sneezing Via Email By Akhil Shahani If you’ve never heard of viral marketing before, we won’t blame you for thinking that it’s the FDA’s problem! This rather sinister term was coined by some very respectable people belonging to a venture capital firm called Draper Fisher Jurvetson (DFJ), who described viral marketing as a [...]
Free Marketing Seminar on March 18th 2008
17 Marketing Ideas to grow your business at Hothorpe Hall This is your chance to claim a FREE place at a new marketing seminar to run at Hothorpe Hall near Market Harborough this March. The Ideal Marketing Company is delighted to present a free marketing seminar to be held at Hothorpe Hall. This early evening seminar [...]
Marketing Ideas – Scientific Advertising by Claude C. Hopkins
Claude C. Hopkins You may or you may not have heard of the book Scientific Advertising by Claude Hopkins. If you have ever read it it will have changed the way you think about advertising forever. It’s author was Claude C. Hopkins (1866-1932) who was one of the great advertising pioneers of his or any age. He [...]
Marketing Ideas – Tips on Creating Better Newsletters
Tips on Creating Better Newsletters A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. 1.Start with a plan. Decide at the start how many sections you are going to include each month. Now, instead [...]
Newsletters & how to make the most of them – part 1
Would you like to know about a group of people who are seven times more likely to buy from you than the average member of the public? You will find it remarkably easy to reach them because you already know who they are – they are your customers. So, if you are looking for ways [...]
Customer Care – Final thoughts.
Many of the business books will tell you about offering outstanding customer service. In my experience, most companies can survive and make a good living by being barely adequate. Perhaps because we don’t like complaining much, mediocrity is everywhere we look. A sandwich shop that doesn’t have fresh bread – but it’s the only one [...]
More Customer Service Ideas
Here are some more ideas to improve your customer service. The final part of this series is coming soon. Exit survey. Why has that customer stopped using you? What did they like, what did they hate? When most customers leave we have no idea why they went. If you take the time to ask [...]
