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Archive for the ‘Direct Mail’ Category
Marketing Seminars – Direct Mail
What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]
Marketing Seminars – Direct Mail
Direct mail vs. e-mail Traditional direct mail letters are quick compared to other marketing media but slow against e-mail. With direct mail, you can include more material and more details. You have a physical presence in their home /office. You can send your message out to named people or a job title. It is more [...]
Marketing Seminars – Direct Mail
Here are some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer
Marketing Seminars – Direct Mail Ideas
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminars – Direct mail
Keeping focus in your letter Whichever approach you use, it is important to remember that the communication is not about you or your company. It is about how you can help the person receiving the letter. How you can save them time or money or assist them in some way. Explain to them how you [...]
Marketing Seminars – Direct Mail Ideas
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminar – Direct Mail
I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme. this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing. Just one direct mail letter can transform the fortunes of a company for the [...]
Marketing Seminars – Brochures & Leaflets
Don’t forget the basics. It can be easy to get caught up in the detail, but remember to explain in simple terms what your company actually does! Make your contents specific to solving your customers’ problems. When you are writing a brochure, don’t just think about what your products are; consider the problems that your customers [...]
