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Archive for the ‘Direct Mail’ Category
Marketing Seminar – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
Marketing Seminars – Direct Mail
What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]
Marketing Seminars – Direct Mail
Direct mail vs. e-mail Traditional direct mail letters are quick compared to other marketing media but slow against e-mail. With direct mail, you can include more material and more details. You have a physical presence in their home /office. You can send your message out to named people or a job title. It is more [...]
Marketing Seminar – Direct Mail
Some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer This material comes from one one [...]
Marketing Seminars – Direct Mail
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminars – Direct Mail
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminar – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminars – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
