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Archive for the ‘Direct Mail’ Category
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
Marketing Seminar – Direct Mail
Direct mail summary Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about. Think like the customer / prospect. Forget about your company as such and think about [...]
Marketing Seminars – Direct Mail
Other Direct Mail letter ideas that work well Create interest by being topical. By using a headline from a newspaper (quoting the publication and date) you can show just how up to date your product or offer is. It also makes it clear that your message is based on ‘facts’ rather than being made up [...]
Marketing Seminar – Direct Mail
The format There are many different ideas about how long a direct mail letter should be. One school of thought says that the more you tell, the more you sell. Whilst I understand this point, I haven’t found it to be true. However, the most effective length and style of direct mail letter I have [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. They use [...]
Marketing Seminars – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminar – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
