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Archive for the ‘Customer Care’ Category
Marketing Seminar – Keeping existing clients for longer
Offer brilliant value for money. You may be expensive, but if you represent value in the eyes of the customer, then they will be happy. Take a restaurant. We expect to pay one price for a lunch in a burger chain and quite a different price in an exclusive restaurant. Both experiences of eating are [...]
Marketing Seminars – Customer Care
Really care about your customers. Find out when their birthday is, what their children’s names are and make notes about this information. Where do they like to go on holiday? The more your understand them as people the better. This creates a far deeper level of communication and shows that you are interested in them [...]
Marketing Seminars – Customer Care
For better customer care do what you can to avoid misunderstandings. The quality of your verbal communication is very important when it comes to keeping a customer happy. Make sure that everything you say is clear and unambiguous and check that it is understood by your client. One good way to do this is to clarify [...]
Marketing Seminars – Customer Care
Customer care isn’t just about service, it’s also about giving added value. If you are good at what you do the chances are that you know things that are useful to your customers. By keeping all that information to yourself, you might think you are being clever, but in fact you are missing a golden opportunity. [...]
Marketing Seminars – Customer Care
Customer care – Keep in touch. Most customer leave because of ‘perceived indifference’ that means that you didn’t necessarily do a bad job, it just means that you didn’t keep in touch enough. You might not have the time to call every customer personally, but you do have enough time to send out a newsletter, [...]
Marketing Seminars – Customer Care
When I run my marketing seminars I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customers well, you will hardly need to look [...]
Marketing Seminars – Customer Care
Listen carefully – they may say it only once! Listen to what your customers tell you. People value being listened to very highly. If you can be one of the few people who will listen carefully to what your customer wants, and show that you understand by delivering their request, you will stand out amongst [...]
