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Archive for the ‘Customer Care’ Category
Marketing Seminars – Customer Care
I’ve been putting a number of customer care posts on my marketing blog recently. One comment I recived was too important to be missed. It came from Hydn Young who runs www.savegaia.net a company that helps other firms reduce their energy consumption for financial & enviromental reason. This was his comment whcih includes a tremendous quote: [...]
Marketing Seminars – Customer Care
Your business is at a crossroads. Do you want to grow through natural means or have to always spend a fortune on advertising and promotion. Quality customer care is the best way to aim for steady, predictable growth. Many of the business books will tell you about offering outstanding customer service. In my experience, most [...]
Marketing Seminars – Customer Care
Aim for consistency. There is a large telecoms / cable company I deal with that is 90% bad and 10% OK when you call them up for service. The few times I get my hopes up, only to be dashed when the promised delivery never arrives or the scheduled repair man doesn’t turn up. As [...]
Marketing Mentor – Customer Service
Avoid silly mistakes. When we rush it is all too easy to make simple mistakes. These reduce your credibility in everybody’s eyes. We all make the odd slip, but concentrate on making a great job of everything you do. Don’t accept mistakes as inevitable, many of them can be avoided with some thought, preparation and [...]
Marketing Seminars – Customer Care
Get together with customers at social events, restaurants or other places away from the office or factory floor. This change of scenery help you to be seen as more of a friend than a supplier and helps to foster deeper, more productive long term relationships.
Marketing Seminar – customer care
The most important people in your company are your customers. Accept this, believe it and make sure everybody else in the company believes it too. In some companies, customers are viewed as an inconvenience that gets in the way of getting the job done. There would be no job, no wages and no company without [...]
Marketing Seminars – Customer Care
Encourage referrals. What gets rewarded gets repeated. If you send a thank you letter and voucher when a new client is gained as a result of a referral, do you think your customers will do it again? By making it clear that you appreciate the effort they have made to refer business to you, you [...]
Marketing Seminars – Customer Care
Speed stuns. It is said that in restaurants, the speed and quality of waiter service is rated as more important than the food. That’s quite interesting if you consider why people go to a restaurant! The speed of your response will make a big difference to the experience and opinions of your customers. If you [...]
