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Archive for the ‘Customer Care’ Category
Marketing Seminars – Customer Care
Feedback – it’s important to receive feedback on what went well and what could be improved upon. If the volume is high, e-mail or printed forms are the norm. If the volume is low and the level of service is very high, a formal written questionnaire is not appropriate. However, an informal set of questions [...]
Marketing Seminar – Marketing Quotes
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely” Jay Conrad Levinson
Marketing Seminar – Marketing Quotes
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. ” Philip Kotler
Marketing Seminar
‘The secret to success, in life and in business, is to work hard at the margin. Relentlessly. It’s as powerful as compound interest, the eighth wonder of the world.Those little marginal extra efforts will inevitably grow into something big.” Bill Bonner
Marketing Seminars – Marketing Mistakes
Problem – The company does not communicate often enough with its customers. The result is lower sales and profits than are otherwise possible. The solution is to contact your customers a minimum of once a month. You might think that this is too often, but I would disagree. Out of over 4,000 people who recive my monthly [...]
Marketing Seminars – Marketing Mistakes
Problem – Management makes no attempt to build a customer database. This is especially so with most retailers, restauranteurs and department store owners. However, I’ve seen this in many other businesses including business to business copmapnies and even online companies. The solution is to create one immidiatly. A company’s database of customers is potentially its biggest [...]
Marketing Seminars – Marketing Mistakes
Problem – management does not know specifically what it costs to recruit a new customer. Plus, there are no accurate statistics on the average customer lifetime value. Without this knowledge, it is impossible to make sound decisions. You cannot determine how much to invest in marketing. If you spend more to gain a customer than [...]
Marketing Seminar – Time Tips
Meditate. What is the problem that is causing the mental blockage? Write it down, write down what you want to achieve and meditate on the solution. Don’t worry about it – trust yourself to provide the best solution and it will come to you!
