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Archive for the ‘Customer Care’ Category
Marketing Seminars – Happy Customers
Ways to Create Happy Customers Marketing Seminars – Keeping Customers Happy 1. Encourage feedback at all stages so that you can discover what the customer is really thinking. 2. Keep in touch. Most customers leave because of ‘perceived indifference’- that means that you didn’t necessarily do a bad job, it just means [...]
Marketing Seminars – Happy Customers
What is a Happy Customer Worth? Marketing Seminars – Keeping Customers Happy But first, I want you to consider – how much is new customer service worth to you? Let’s start with an easy question. How much one does badly handled phone call cost you? Perhaps the enquiry is for a simple [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy When I run my marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer [...]
Marketing Seminars – Mind over Matter
Olympic Champions – a case of mind over matter? This entry was written by a client of The Ideal Marketing Company – Trevor Silvster who is MD of The Quest Institute www.questinstitute.co.uk The body is a marvellous thing and the lengths to which it can be pushed never fail to amaze me. The sportsmen and women [...]
7 Marketing Ideas to Weather the Ecconomic storm
Predictions of an economic slowdown or even a full blown recession have been rumbling for months. For the business owner this inevitably means a time to re-evaluate budgets and tighten up on spending. The first casualty in a recession is often the marketing spend – but this may prove to be a short sighted approach. [...]
Marketing Seminars – Brochures & Leaflets
The power of risk reversal will help you sell to a stranger. The hardest sale that you will ever make is to a person who doesn’t know about your good reputation. In your brochure you are attempting to say to this stranger: look we have a good understanding of what your problems are, we can [...]
Marketing Seminars – Brochures & Leaflets
Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
Marketing Seminars – case studies
Testimonials and case studies – it makes sence to ask all of your staff to get involved in creating case studies and gather these up where possible. In theory, almost every satisfied client could be the basis for a quote about their experience. In some cases, the company they worked for may not allow the name [...]
