![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘Customer Care’ Category
Marketing Company Market Harborough: 2-step Marketing
Are you dancing the 2-step with your potential customers? If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. 2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]
Marketing company market harborough: 2-step marketing
Are you dancing the 2-step with your potential customers? This is probably one of my favourite marketing subjects because it gets to the absolute core of what people look for marketing to achieve. If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. They want [...]
Northamptonshire Marketing – Advertising Tip
If you stick a poster in the middle of a deserted field in the Highlands, it’s pretty obvious that nobody is going to see it and the only interest will be from the odd passing cow. So before you think about how to advertise your business, you need to think about the potential audience that [...]
Marketing Seminars – you’re from where?
Marketing Seminars You’re from where? We like to think that we are important to our customers and that they lie awake at night wondering if we will write or call them during the next day – but sadly this isn’t the case. They probably can live without a call from a recruitment company asking if [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy Many of the business books will tell you about offering outstanding customer service. In my experience, most companies can survive and make a good living by being barely adequate. Perhaps because we don’t like complaining much, mediocrity is everywhere we look. A sandwich shop that doesn’t [...]
Marketing Seminars – Customer Care
Marketing Seminars – Keeping Customers Happy 34. Encourage referrals. What gets rewarded gets repeated. If you send a thank you letter and voucher when a new client is gained as a result of a referral, do you think your customers will do it again? By making it clear that you appreciate the effort they [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 28. Introduce a money back guarantee scheme. If you do business by post you need to offer a 30 day money back guarantee anyway. Smart businesses do a lot with this. Most companies try to bury it in the small print. If you are selling something that you [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy 25. Thank you. Every time somebody gives you business, make sure you say thank you – and mean it. These are two words that everybody likes to hear. 26. Don’t create a product and figure out a way to sell it. Find out a need and work [...]
