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Archive for the ‘Creating Effective Brochures’ Category
Marketing Seminars – Brochures & Leaflets
People love looking at faces. The human brain is very good at seeing and remembering other people’s faces and is amazingly sophisticated at it. One of the reasons that so many magazine front covers have close-cropped photographs of faces is that such an image is almost impossible for us to ignore. In tests of magazine [...]
Marketing Seminars – Brochures & Leaflets
Remember that your cover is the first thing a prospect will see- therefore it should always contain a powerful headline and strong attention generating visual. The front page of your brochure is important. How important? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look [...]
Marketing Seminars – Brochures & Leaflets
Give your prospects enough compelling reasons why they should use your service so that using anybody else would appear foolish.
Marketing Seminars – Brochures & Leaflets
Give your customers a convincing reason for buying from you. In your brochure, ask yourself with every paragraph ‘is this giving my customer a real inducement to buy their services from me?’ Explain why your flour offers the baker excellent value for money and tell them why your reliable delivery service means that they won’t [...]
Marketing Seminars – Brochures & Leaflets
A free report on their sector can also speed up response – especially if it contains advice that will specifically help your ideal prospect.
Marketing Seminars – Brochures & Leaflets
You can offer a password to a limited access website area. This makes them feel unique and trusted, and can lead to other special offers and limited availability items. Including a special bonus to claim if they act within 7 days is a popular offer in direct mail letters – but why not include it [...]
Marketing Seminars – Brochures & Leaflets
Some prospects are apprehensive that if they call, you will try to sell them something. A less threatening alternative is to offer them a recorded message which explains what you offer. Some people will prefer to hear about what you do rather than read about it.
Marketing Seminars – Brochures & Leaflets
Here are some examples of offers and incentives that you can include within your brochure to increase and measure response – Offer a free sample of your product which is included with the brochure. A money-off coupon can be printed on the back to be claimed. This is a great way of determining if your [...]
