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Archive for the ‘Creating Effective Brochures’ Category
Marketing Seminars – Brochures & Leaflets
Risk Reversal idea number 2. Offer a trial membership: this is just risk reversal by another name. I would say that no brochure for a gym or health club is complete without a free week’s or month’s trial. By including it, you will substantially increase the number of people who are prepared to give you [...]
Marketing Seminars – Brochures & Leaflets
Risk reversal idea number 1. Say to your prospect: we feel that you will be delighted with the quality of your candlesticks, the reliability of our delivery and the price that we offer. We don’t think that any other candlestick manufacturer in Market Harborough can offer a service to match ours. Try us for 30 [...]
Marketing Seminars – Brochures & Leaflets
The power of risk reversal will help you sell to a stranger. The hardest sale that you will ever make is to a person who doesn’t know about your good reputation. In your brochure you are attempting to say to this stranger: look we have a good understanding of what your problems are, we can [...]
Marketing Seminars – Brochures & Leaflets
If you know what the main concern of your client is, that should be the core focus of your brochure. Now, if you also happen to be competitive on price and offer a wider range of services, so much the better. But remember that these are extras. You must address their main concerns first, so [...]
Marketing Seminars – Brochures & Leaflets
Don’t forget the basics. It can be easy to get caught up in the detail, but remember to explain in simple terms what your company actually does! Make your contents specific to solving your customers’ problems. When you are writing a brochure, don’t just think about what your products are; consider the problems that your customers [...]
Marketing Seminars – Brochures & Leaflets
Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
Marketing Seminars – Brochures & Leaflets
Certain colour combinations work well together to attract the human eye. For example, red and yellow force us to look. When orange and purple are used together, the orange appears incredibly bright and attractive – ask any fruit and vegetable stall holder.
Marketing Seminars – Brochures & Leaflets
If you are using colour, the front page is certainly the place to use it. In fact, even if your brochure is largely in black and white, it is often worth the expense of using at least 2 colours on the front and back to achieve maximum impact. In general use bright and light colours [...]
