Archive for the ‘Creating Effective Brochures’ Category

Marketing Seminars – Brochures & Leaflets

If you know what the main concern of your client is, that should be the core focus of your brochure. Now, if you also happen to be competitive on price and offer a wider range of services, so much the better. But remember that these are extras. You must address their main concerns first, so [...]

Marketing Seminars – Brochures & Leaflets

Don’t forget the basics. It can be easy to get caught up in the detail, but remember to explain in simple terms what your company actually does! Make your contents specific to solving your customers’ problems. When you are writing a brochure, don’t just think about what your products are; consider the problems that your customers [...]

Marketing Seminars – Brochures & Leaflets

Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.

Marketing Seminars – Brochures & Leaflets

Certain colour combinations work well together to attract the human eye. For example, red and yellow force us to look. When orange and purple are used together, the orange appears incredibly bright and attractive – ask any fruit and vegetable stall holder.

Marketing Seminars – Brochures & Leaflets

If you are using colour, the front page is certainly the place to use it. In fact, even if your brochure is largely in black and white, it is often worth the expense of using at least 2 colours on the front and back to achieve maximum impact. In general use bright and light colours [...]

Marketing Seminars – Brochures & Leaflets

People love looking at faces. The human brain is very good at seeing and remembering other people’s faces and is amazingly sophisticated at it. One of the reasons that so many magazine front covers have close-cropped photographs of faces is that such an image is almost impossible for us to ignore. In tests of magazine [...]

Marketing Seminars – Brochures & Leaflets

Remember that your cover is the first thing a prospect will see- therefore it should always contain a powerful headline and strong attention generating visual. The front page of your brochure is important. How important? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look [...]