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Archive for the ‘Creating Effective Brochures’ Category
Marketing Seminars – Brochures & Leaflets
Before you pass your material on to be printed, try to get as many people to proof read it as possible. Not just for punctuation, but to see whether your ideas have come through and make sense to different types of readers from outside your company. You may have overlooked some very simple points that [...]
Marketing Seminars – Brochures & Leaflets
Try to follow a logical structure in your argument: Do you have this problem? Have you tried this, but found that it didn’t work? You may also have had this experience. Here’s what you can do about it today.
Marketing Seminars – Brochures & Leaflets
Don’t use excessive industry or technical jargon. It’s not going to impress anybody and it won’t sell your product.
Marketing Seminars – Brochures & Leaflets
Use the word ‘you’ far more often than ‘I’ or ‘we’. People are much more interested in themselves and their problems than your company.
Marketing Seminars – Brochures & Leaflets
Keep sentences short. Shorter sentences are easier to read. Reduce the size of paragraphs. Blocks of too much text appear daunting to the reader. Use sub headings between paragraphs.
Marketing Seminars – Brochures & Leaflets
Now, if you were sending out a catalogue, you would always include an order form, so when you send out a brochure, why should you do anything different? It always makes sense to give people a ‘tick box’ option that they can quickly complete and return to you. It then becomes the next logical step [...]
Marketing Seminars – Brochures & Leaflets
Always include either an order form or a choice of ways that your prospect can get in touch with you. Imagine the scenario: I have picked up your brochure and have read with some interest about a product of yours that I wish to buy. I rip out the page and put it into a [...]
Marketing Seminars – Brochures & Leaflets
Keep your copy informative, but factual. As a general rule, people do not enjoy being ‘sold to’. They usually have a problem that requires solving, and if your product or service meets their needs, then they are more than happy to hear about it. However, clients are not overly keen on the selling part. If [...]
