![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘Creating Effective Brochures’ Category
Marketing Company Market Harborough: 2-step Marketing
Are you dancing the 2-step with your potential customers? If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. 2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]
Marketing and PR Leicestershire – Brochure and Leaflet Tip
If you have a number of different markets that you are aiming at, you should create a separate (but perhaps similar) brochure for each one. For example, let’s assume that you have three main markets: one for butchers, one for bakers and one for candlestick makers. The product that you provide for each is fairly [...]
Northamptonshire Marketing – Brochure and Leaflet Tip
Everybody has some form of brochure or leaflet, but most of the examples I see are ineffective because they don’t explain how that company can help its prospect. If your brochure spells out clearly what benefits you can offer your customer and nothing else, it will probably stand head and shoulders above those of your [...]
Marketing Seminars – Institute of Directors
You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]
Marketing Seminars Leicestershire
Thanks to everybody who was able to attend the Marketing Seminar at Hothorpe Hall in Thursday night. I got a great deal of positive feedback from the evening and more questions that normal about enroling on the Marketing Mentor programme. Hope that everybody left with lots of positive ideas.
Marketing Leicester – Brochure ideas
Colours CAN be eye catching Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor [...]
Marketing Leicester – Brochure ideas
Headlines & subheads. Use a different typeface for subheads such as Ariel or Gills Sans. For the short subheads that break-up paragraphs, headlines at the start of a section or for contact phone numbers at the bottom of your page, these typefaces work well. They also create variety and add a change of visual pace [...]
Marketing Leicester – Brochure ideas
The body copy In most cases, a simple easy to read typeface such as Times, Times New Roman or Garamond is best. These are what most newspapers are set in and most books so our eyes are used to their look. It is also easier to remember the text: studies show that we understand 9 times as [...]
