Archive for the ‘Creating Effective Brochures’ Category

Marketing Seminars – Institute of Directors

You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]

Marketing Seminars Leicestershire

Thanks to everybody who was able to attend the Marketing Seminar at Hothorpe Hall in Thursday night. I got a great deal of positive feedback from the evening and more questions that normal about enroling on the Marketing Mentor programme. Hope that everybody left with lots of positive ideas.

Marketing Leicester – Brochure ideas

Colours CAN be eye catching Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor [...]

Marketing Leicester – Brochure ideas

Headlines & subheads. Use a different typeface for subheads such as Ariel or Gills Sans. For the short subheads that break-up paragraphs, headlines at the start of a section or for contact phone numbers at the bottom of your page, these typefaces work well. They also create variety and add a change of visual pace [...]

Marketing Leicester – Brochure ideas

The body copy In most cases, a simple easy to read typeface such as Times, Times New Roman or Garamond is best. These are what most newspapers are set in and most books so our eyes are used to their look. It is also easier to remember the text: studies show that we understand 9 times as [...]

Marketing Seminars – Brochures & Leaflets

Before you pass your material on to be printed, try to get as many people to proof read it as possible. Not just for punctuation, but to see whether your ideas have come through and make sense to different types of readers from outside your company. You may have overlooked some very simple points that [...]

Marketing Seminars – Brochures & Leaflets

Try to follow a logical structure in your argument: Do you have this problem? Have you tried this, but found that it didn’t work? You may also have had this experience. Here’s what you can do about it today.