![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for the ‘Business Thoughts’ Category
Marketing Seminar – Marketing Quotes
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely” Jay Conrad Levinson
Marketing Seminars – Happiness
Health is your wealth and your happiness! You have probably come upon quotes or sayings that voice out the same thing. This is because one of the reasons why people are happy is because they are healthy. Without physical strength and an active body, there can be no real happiness since you will not be [...]
Marketing Seminar – Marketing Quotes
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. ” Philip Kotler
Marketing Seminars – networking meetings
You are better connected than you realise! Six degrees of separation is the theory that anyone on earth can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries. The theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a [...]
Marketing Seminar
‘The secret to success, in life and in business, is to work hard at the margin. Relentlessly. It’s as powerful as compound interest, the eighth wonder of the world.Those little marginal extra efforts will inevitably grow into something big.” Bill Bonner
Marketing Seminars – Marketing Mistakes
Problem – Management has no systemised upselling procedure in place to upgrade both new and existing customers to a larger sale. Result? Lower sales volume and lower profits than otherwise could be obtained. Surprisingly, companies I’ve observed that market direct to consumers, such as mail-order businesses, tend to be incredibly poor at telephone communications and upselling. [...]
Marketing Seminars – Marketing Mistakes
Problem – as many companies begin to enjoy some early success, many develop a disease that Ted Nicolas calls “Big-Company-Itis.” They start having endless, non-productive meetings. They become bureaucratic. They lose their edge. They move as slow as molasses. Instead of continuing to insist upon a high level of employee performance and keeping a close watch and control [...]
Marketing Seminars – Marketing Mistakes
Problem – The company does not communicate often enough with its customers. The result is lower sales and profits than are otherwise possible. The solution is to contact your customers a minimum of once a month. You might think that this is too often, but I would disagree. Out of over 4,000 people who recive my monthly [...]
