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Archive for the ‘Business Thoughts’ Category
Marketing seminars – Marketing out of Recesion
Marketing ways out of recession I read a YouGov survey recently which showed that small businesses plan to increase their marketing budgets over the next 12 months inspite of the current economic climate. Marketing is important for SMEs in UK as in a survey of nearly 1,000 small business owners found that 38% plan to [...]
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
Marketing Seminars – Happy staff
I ran marketing seminar for Vanilla recruitment in Market harborough in May. They are going to run a new seminar hosted by Rosie Garwood in September on aspects of making the most of your existing teams and they wrote about this in a recent newsletter. Thought you might find it of interest. How can I [...]
Marketing Semianrs – Goal setting
Marketing seminars – When I run one of my marketing seminars I often start with some thoughts of goal setting. Here are a few through from a seminar I held earlier this year you might find of interest. Don’t be a clown this Summer Who wants to act like or be thought of as a [...]
Marketing Seminar at East Midland Franchise Show
I am delighted to have been asked back to talk at the East Midlands Franchise show. The event takes place at the Leicester Racecourse on Saturday 20th. My slot will be in the morning and if you are considering setting up on your own but want the security of working within a franchise than it [...]
Networing Groups Leicester – Working Breakfast
The networking group I attend every Thursday – called Working Breakfast at the Regency Hotel in Leicester – has asked it’s member to come up with some practical tips on how the beat the ecconomic downturn. It’s aimed at small business owners. The result is an 80 point tips booklet that you can have for [...]
Marketing Seminar: Top 10 most controversial adverts
We all like to complain about things from time to time. This BBC page has a summary of the past 12 months most controversial and complained about adverts. What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others. Also how some very uncontroversial [...]
Marketing Company Wins Top Business Award
Alastair Campbell from the Ideal Marketing Company delighted to be named as ‘best community business’ A local marketing firm from Market Harborough has been awarded the Community Business of the Year Award this week. Alastair Campbell, who is MD of The Ideal Marketing Company based in Coventry Road, was nominated for the award by clients. Over [...]
