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Archive for the ‘Business Thoughts’ Category
Doomed marketing attempts – how to avoid them
Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
Business Growth thoughts from Steve Chandler
Steve Chandler, the American Business authour is a big inspiration to me and I was delighted when he agreed to write the introduction to my book The Marketing Launchpad. Here is one of his recent postings which i think you might find of interest. Here is what Steve says, starting with a few words from [...]
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Marketing Consultancy – Creating a New Brand
If you are considering re-branding your business, you may find this article of use. It’s a big step and not somthing that should be undertaken lightly. http://www.marketingweek.co.uk/brands/top-10-mistakes-marketers-make-when-rebranding-%E2%C2%80%C2%93-and-how-to-avoid-them/3014666.article In my experience it can pay huge dividends but it’s easy to underestimate the time and effort that may be involved.
Free 1 hour marketing consultation
What can you achieve in a 1 hour free marketing consultation? In some ways, not a lot, but it others you might be surprised. I arranged one of my free 1 hour consultations this week with Russell Davis from London – this was his feedback. “Hi Alastair. Thank you so much for your time on [...]
Marketing Seminars – help to turn around your business
Who can help in a turnaround? In a turnaround, businesses often need help from people who are familiar with this type of crisis situation and who possess the specific experience and skills needed. But there are differing types of help available so it is worth understanding who’s who in the world of CROs, IPs, IMs [...]
Goal setting Seminar – last places available
FREE BUSINESS SEMINAR – THE 7 STEPS TO SUCCESSFUL GOAL SETTING Vanilla Recruitment is delighted to present a free goal setting seminar in conjunction with Alastair Campbell of The Ideal Marketing Company at the Angel Hotel, Market Harborough When we run our own business or department, it is very easy to become absorbed in day-to-day [...]
Marketing Seminars – Word of Mouth Marketing
I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’ which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product. In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any [...]
