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Archive for the ‘Business Thoughts’ Category
Setting up a Business in the Market Harborough area?
I’m pleased to be involved in an event that’s taking place at the new Harborough Innovation Centre on September 20th on Leicester Road. It’s aimed at helping companies form the pre-start up stage, through to businesses that have been running for 3 years. It’s called ‘Start-Up Harborough and will offer 1 to 1 advice as [...]
It’s not the biggest News in the World that protecting a brand is important
This week I was running a seminar on branding. One of the key principles of branding is trust. We buy a make of tomato sauce or baked beans or cola because we trust it. Branding is about many things, but often at the heart of it is trust. You cannot create a brand without trust [...]
Don’t aim to be the cheapest – aim to offer the best value
Do you get a sense of pride and satisfaction from the work that you do? Is it important to you to do a great job that makes your customers happy? Do you look at some of the other companies in your market and shake your head and think what a bunch of cowboys and how [...]
What are the qualities of succesful people?
If you are like me, you may have wondered if there are certain common qualities that high achievers have in common. Are there certain common factors, skills and mind-sets that the very successful have that give them the edge over the – less than successful? It’s a subject that fascinates me and in reading a [...]
Write to people or companies you would like to work with.
Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. In fact, obvious as it may sound, the best way to attract the companies or individuals that you would like to work with is to decide exactly who they are. In my experience, [...]
Marketing interview with Chris Cooper
Just before Christmas I was interviewed by Chris Cooper from the Be More, Achieve More programme. He has sent me over a link to listen through the interview and I thought you might find it of interest. It’s a mixture of general ideas about marketing as well as some specific about how I have worked [...]
Want to turn your business cards into data?
If you have ever had the problems of filling up your drawers with business cards, this could be the answer. Becca Robertson has developed a way of turning the cards into data by scanning and checking each contacts name and details. Read about her story here from today’s Leicester Mercury: http://www.thisisbusiness-eastmidlands.co.uk/news/card-ve-got-hundreds/article-3194175-detail/article.html
Thoughts from Steve Chandler
Here are a few words of wisdom from Steve Chandler – my favorite business authour. “I wince when I catch myself telling someone I will try. It helps me when I remember that “try” is a weak word that does not issue a command at all. In fact, the word “try” will suggest to my [...]
