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Archive for the ‘Business Thoughts’ Category
Marketing Leicestershire – Internet Tip
The design of the website needs to be ‘fit for the purpose’ of that company. It needs to be suitable for the job. If you are a serious business-to-business service, your site must reflect this. If you are renting a holiday cottage, then your site should reflect this with colours, text and pictures all reflecting [...]
Leicestershire Marketing – Advertising Tip
The term ‘reason why advertising’ was coined at the turn of the previous century. It is probably the single most important advance in marketing. It has often been copied but never bettered. It was developed by John E Kennedy (no relation to John F Kennedy) and is the basis for all good advertising. Its simple [...]
Northamptonshire Marketing – Brochure and Leaflet Tip
Everybody has some form of brochure or leaflet, but most of the examples I see are ineffective because they don’t explain how that company can help its prospect. If your brochure spells out clearly what benefits you can offer your customer and nothing else, it will probably stand head and shoulders above those of your [...]
Marketing Northamptonshire – How to use the Internet to benefit your business.
One of the best uses of a website is to generate new business leads. If you chat with somebody at a meeting, you give them your card. If they are in any way interested in what your company does, they look at your website. They will then immediately judge you on a whole range of [...]
Leicestershire Marketing – How to use the internet to your advantage.
Your company may already have a website. You may even have a website that you are actually very happy with that generates new business for you. Or you may be an Internet beginner. Either way, this chapter will be useful. It will help if you are thinking of creating a site from scratch or can’t [...]
Northamptonshire Marketing – Niche Marketing
In his book Purple Cow, Seth Godin argues forcefully the idea that the mass or major brands, as they evolved after the Second World War, are dead. He notes that the technology which created them – mainly the mass market TV audience – has moved on. If you think back to Britain in the 1970s, [...]
Marketing Leicestershire – Advertising tip
Many people confuse marketing with advertising. Advertising is one part of a marketing strategy. Advertising promotional material that is paid for and that can appear in many different media, including newspapers, magazines, TV, radio, the internet and posters. This chapter is mainly about press advertising. However, many of these principles can be transferred over to [...]
Support for start up business owners
New event offers support to News Businesses & Start ups A new event aimed at start up companies is being held in Market Harborough on September 20th at the new Innovation Centre on Leicester Road which the Ideal Marketing Company is delighted to be supporting. If it is a success, the plan is to make [...]
