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Archive for the ‘Business Thoughts’ Category
The Marketing Launchpad – seminar & book signing
The Marketing Launchpad – book launch & seminar It’s taken a lot of time in the evenings and during holiday’s to complete it but I’m delighted to say that my first book is about to be published. Around 50 business owners are are going to joining me for the evening and I have made 10 [...]
Marketing Consultancy – Creating a New Brand
If you are considering re-branding your business, you may find this article of use. It’s a big step and not somthing that should be undertaken lightly. http://www.marketingweek.co.uk/brands/top-10-mistakes-marketers-make-when-rebranding-%E2%C2%80%C2%93-and-how-to-avoid-them/3014666.article In my experience it can pay huge dividends but it’s easy to underestimate the time and effort that may be involved.
Free 1 hour marketing consultation
What can you achieve in a 1 hour free marketing consultation? In some ways, not a lot, but it others you might be surprised. I arranged one of my free 1 hour consultations this week with Russell Davis from London – this was his feedback. “Hi Alastair. Thank you so much for your time on [...]
Marketing Seminars – help to turn around your business
Who can help in a turnaround? In a turnaround, businesses often need help from people who are familiar with this type of crisis situation and who possess the specific experience and skills needed. But there are differing types of help available so it is worth understanding who’s who in the world of CROs, IPs, IMs [...]
Goal setting Seminar – last places available
FREE BUSINESS SEMINAR – THE 7 STEPS TO SUCCESSFUL GOAL SETTING Vanilla Recruitment is delighted to present a free goal setting seminar in conjunction with Alastair Campbell of The Ideal Marketing Company at the Angel Hotel, Market Harborough When we run our own business or department, it is very easy to become absorbed in day-to-day [...]
Marketing Seminars – Word of Mouth Marketing
I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’ which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product. In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any [...]
Marketing seminars – Marketing out of Recesion
Marketing ways out of recession I read a YouGov survey recently which showed that small businesses plan to increase their marketing budgets over the next 12 months inspite of the current economic climate. Marketing is important for SMEs in UK as in a survey of nearly 1,000 small business owners found that 38% plan to [...]
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
