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Archive for the ‘Business Thoughts’ Category
Marketing Company Market Harborough: 2-step Marketing
Are you dancing the 2-step with your potential customers? If you were asking what people really want from a marketing campaign, most people would say generating high quality leads. 2-step marketing is designed purely to generate high quality leads. 2-step marketing is a good way of establishing your authority. I’m a marketing consultant like [...]
Marketing Company Market Harborough: 2-step marketing
Are you dancing the 2-step with your potential customers? 2-Step marketing is designed purely to generate high quality leads. By that, I mean people who are in the market for buying the product or service that you have to offer. That is what two step marketing is all about. Even better than that, the leads [...]
Marketing and PR Northamptonshire – Niche Marketing tip
An example showing the value of market research involves a company that makes flapjacks. Our market research involved asking people on the street what they thought about flapjacks. Their answers revealed something interesting which I hadn’t been aware of. It seems a fair number of marathon runners eat them at the halfway point in a [...]
Marketing Company Leicestershire – Why does marketing fail?
It’s worth noting that we often learn as much by our mistakes as from our successes. Hopefully by learning from other people’s mistakes you can take a few short cuts and reduce the number of marketing mistakes that you make. Why not use these 12 points as a checklist before embarking on your next marketing [...]
Marketing Northamptonshire – Niche Marketing Tip
Is there a topic in the news you can adapt your product to work for? A company I used to work for made just such a hot topic work for them. It was a telecoms company and made voice mail systems for different businesses, universities, police forces etc. There was a lot of news about [...]
Marketing and PR Northamptonshire – Direct Mail Tip
What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever it is, [...]
Marketing and PR Leicestershire – Brochure and Leaflet Tip
If you have a number of different markets that you are aiming at, you should create a separate (but perhaps similar) brochure for each one. For example, let’s assume that you have three main markets: one for butchers, one for bakers and one for candlestick makers. The product that you provide for each is fairly [...]
Marketing and PR Northamptonshire – Niche Marketing Tip
It’s harder these days to reach a wider, general audience. Reaching a more targeted audience is much easier. Here’s another example. Imagine an electrical goods store, either a national brand or a locally owned one. Its advert says its number one for all electrical goods – and then lists a load of the different things [...]
