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Archive for the ‘Advertising’ Category
Happy Easter from The Ideal Marketing Company
As it’s Easter I wanted to share with you one of my favourite TV commercials of all time. You wouldn’t get away with doing this now, but a more powerful demonstration advert I’ve yet to see – and it’s got a little chick in it. Happy Easter. http://www.youtube.com/watch?v=eiE4VvVQEug
Before & after shots – proof that you do what you say
If you are trying to sell a product or service people will always be suspicious of anything you tell them. Where possible offer proof. Our client Amberol sells containers and planters that are designed to make parks, town centres, schools etc more attractive. Because flowers can be grown in them and easily maintained they are very effective [...]
Marketing and PR Leicestershire – Advertising tip
A customer may reply to an advert and spend £10. However, the real aim of the advert should be to create a new customer which means that over time they keep coming back to you for more and perhaps one day may spend £10,000. Work out how much your average customer is worth to give [...]
Marketing and PR Northamptonshire – Advertising tip.
Offer a choice of ways for potential clients to reach you. Some people (they tend to be the more proactive ones) prefer to make a phone call, but some people like to e-mail, fax or even text in their questions. You want to give them the choice. You also want to be as clear as [...]
Marketing Leicestershire – Advertising Tip
Different styles of adverts These are some of the main types of advert and the reason they tend to run. Direct response – adverts that have the clear intention of asking the reader to do something, such as call a number and book/enquire. This direct approach is also the easiest way to tell whether an [...]
Marketing and PR Leicestershire – Brochure and Leaflet Tip
If you have a number of different markets that you are aiming at, you should create a separate (but perhaps similar) brochure for each one. For example, let’s assume that you have three main markets: one for butchers, one for bakers and one for candlestick makers. The product that you provide for each is fairly [...]
Leicestershire Marketing – Advertising Tip
The term ‘reason why advertising’ was coined at the turn of the previous century. It is probably the single most important advance in marketing. It has often been copied but never bettered. It was developed by John E Kennedy (no relation to John F Kennedy) and is the basis for all good advertising. Its simple [...]
