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	<title>Ideal Marketing Company Blog &#187; Other Thoughts</title>
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	<description>Marketing ideas and information about free marketing seminars</description>
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		<title>East Midlands Franchise Show, Leicester Saturday June 25th</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2011/06/14/east-midlands-franchise-show-leicester-saturday-june-25th/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2011/06/14/east-midlands-franchise-show-leicester-saturday-june-25th/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:10:56 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Free Marketing Seminar]]></category>
		<category><![CDATA[Ideas & inspiration]]></category>
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		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=1412</guid>
		<description><![CDATA[I am very pleased to be speaking for the 3rd time at the annual East Midlands Franchise show which takes place at Leicester Racecourse on Saturday 25th of June. The event is free to enter and open between 9.30am and 4.00pm and visitors will find 35+ innovative, inspiring and proven franchised business formulas – handing you a [...]]]></description>
			<content:encoded><![CDATA[<p>I am very pleased to be speaking for the 3rd time at the annual East Midlands Franchise show which takes place at Leicester Racecourse on Saturday 25th of June.</p>
<p>The event is free to enter and open between 9.30am and 4.00pm and visitors  will find 35+ innovative, inspiring and proven franchised business formulas –  handing you a safer and supportive way to start your own business.</p>
<p>And all exhibitors have licenses available for the Leicester, Derby,  Nottingham, Peterborough &amp; Coventry areas and beyond throughout the Midlands  &amp; East Anglia.</p>
<p>The event is a one-stop-franchise-shop for the general public &#8211; and the shows  are hosted with a smile. The shows are unstuffy, relaxed and informative…and  somewhere amongst the exhibitors you&#8217;re sure to find your perfect business  format.</p>
<p>And even better, you don&#8217;t have to slog into Central London or Birmingham to  see it (nor have to take a bagful of one pound coins for parking)</p>
<ul>
<li>Free entry</li>
<li>Free car parking</li>
<li>Easy to find venue signposted from the M1 junction  21</li>
</ul>
<p>And once here, you can browse the businesses on offer and take in &#8220;drop-in&#8221;  workshops advising on finance and start up enterprise including advice on marketing from Alastair Campbell of the Ideal Marketing Company.</p>
<p>Are you looking for that new challeng? Then we&#8217;ll see you in at  Leicester Racecourse, Oadby, Leicester and we&#8217;ll hand you the keys to a new self  employed career</p>
<p>East Midlands Franchise Show – Leicester<br />
Saturday 25th June  2011<br />
9.30am – 4.00pm</p>
<p>FREE ENTRY – NO TICKET REQUIRED – FREE CAR PARKING</p>
<p>Leicester Racecourse Conference Centre, Oadby (4 miles south of  Leicester city centre)<br />
SAT NAV Post Code:  LE2 4AL<strong><br />
</strong><strong><a title="Click to open the directions" href="http://www.leicester-racecourse.co.uk/contact/" target="_blank"></a></strong></p>
<p><strong>For more details, visit <a href="http://www.eastmidlandsfranchiseshow.co.uk/visitors.html">here </a><br />
</strong></p>
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		<title>Want to turn your business cards into data?</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2011/02/08/want-to-turn-your-business-cards-into-data/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2011/02/08/want-to-turn-your-business-cards-into-data/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 11:56:33 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Other Thoughts]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=1326</guid>
		<description><![CDATA[If you have ever had the problems of filling up your drawers with business cards, this could be the answer. Becca Robertson has developed a way of turning the cards into data by scanning and checking each contacts name and details.  Read about her story here from today&#8217;s Leicester Mercury: http://www.thisisbusiness-eastmidlands.co.uk/news/card-ve-got-hundreds/article-3194175-detail/article.html]]></description>
			<content:encoded><![CDATA[<p>If you have ever had the problems of filling up your drawers with business cards, this could be the answer. Becca Robertson has developed a way of turning the cards into data by scanning and checking each contacts name and details.  Read about her story here from today&#8217;s Leicester Mercury:</p>
<p><a href="http://www.thisisbusiness-eastmidlands.co.uk/news/card-ve-got-hundreds/article-3194175-detail/article.html">http://www.thisisbusiness-eastmidlands.co.uk/news/card-ve-got-hundreds/article-3194175-detail/article.html</a></p>
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		<title>Business Growth thoughts from Steve Chandler</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/19/business-growth-thoughts-from-steve-chandler-2/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/19/business-growth-thoughts-from-steve-chandler-2/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 07:36:59 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Other Thoughts]]></category>
		<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[Marketing Company]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=1295</guid>
		<description><![CDATA[Steve Chandler, the American Business authour is a big inspiration to me and I was delighted when he agreed to write the introduction to my book The Marketing Launchpad. Here is one of his recent postings which i think you might find of interest. Here is what Steve says, starting with a few words from [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Chandler, the American Business authour is a big inspiration to me and I was delighted when he agreed to write the introduction to my book <a title="Marketing Launchpad Book on Amazon" href="http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1276605243&amp;sr=8-1" target="_self">The Marketing Launchpad. </a>Here is one of his recent postings which i think you might find of interest.</p>
<p>Here is what Steve says, starting with a few words from Mick Jagger</p>
<p>&#8220;If you  start me up<br />
If you start me up I&#8217;ll never stop.&#8221;</p>
<p>~ Rolling  Stones</p>
<p>Pick a project and just start.</p>
<p>Starting is  everything. It takes us out of thinking and fear that comes from thinking. Fear  can only come from thinking.</p>
<p>Owners of the human spirit dream all day  long and turn each dream into an action plan.</p>
<p>Victims only  dream at night.</p>
<p>&#8220;Those who dream at night in the dusty recesses  of their minds wake in the day to find that all was vanity,&#8221; said T.E. Lawrence,  (Lawrence of Arabia), &#8220;But the dreamers of the day are dangerous people, for  they may act their dream with open eyes, and make it possible.&#8221;</p>
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		<title>Goal setting thoughts</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/12/goal-setting-thoughts/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/12/goal-setting-thoughts/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:11:36 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Free Marketing Seminar]]></category>
		<category><![CDATA[Marketing Blog]]></category>
		<category><![CDATA[Marketing Leicestershire]]></category>
		<category><![CDATA[Marketing Talks]]></category>
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		<category><![CDATA[Other Thoughts]]></category>
		<category><![CDATA[Marketing Consultancy]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=1307</guid>
		<description><![CDATA[I was reminded of this quote last week at a marketing seminar that I was asked to speak at.  the topic was wandering away from marketing and moved onto goal setting. &#8220;The reason most major goals are not achieved is that we spend our time doing second things first.&#8221; ~ Robert J. McKain Do the [...]]]></description>
			<content:encoded><![CDATA[<p>I was reminded of this quote last week at a marketing seminar that I was asked to speak at.  the topic was wandering away from marketing and moved onto goal setting.</p>
<p>&#8220;The  reason most major goals are not achieved is that we spend our time doing second  things first.&#8221;</p>
<p>~ Robert J. McKain</p>
<p>Do the hardest thing,  the scariest thing, the worst thing first.  Then watch how lightly you fly  through the rest of the day.  Doing the first thing first then becomes a habit  that gives you wings. Brian Tracy talks about it in &#8216;Eat that Frog&#8217;.  doing the worst but most important thing first sets you up for a successful day.</p>
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		<title>Business Growth thoughts from Steve Chandler</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/09/business-growth-thoughts-from-steve-chandler/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2010/10/09/business-growth-thoughts-from-steve-chandler/#comments</comments>
		<pubDate>Sat, 09 Oct 2010 07:28:57 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Guest Blogs]]></category>
		<category><![CDATA[Marketing Book]]></category>
		<category><![CDATA[Other Thoughts]]></category>
		<category><![CDATA[Marketing Support]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=1293</guid>
		<description><![CDATA[As some of you may know I am a big fan of the American business authour Steve Chandler who wrote the introduction for my book The Marketing Launchpad.  Here is one of the daily messages that he sends out to his subscribers that I thought was an interesting way to look at life. Steve Chandler [...]]]></description>
			<content:encoded><![CDATA[<p>As some of you may know I am a big fan of the American business authour Steve Chandler who wrote the introduction for my book <a title="Marketing seminars " href="http://www.amazon.co.uk/Marketing-Launchpad-Areas-Business-Heights/dp/1906852057/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1286890387&amp;sr=8-1" target="_self">The Marketing Launchpad</a>.  Here is one of the daily messages that he sends out to his subscribers that I thought was an interesting way to look at life.</p>
<p>Steve Chandler says:</p>
<p>What would I not feel like doing right now?  What don&#8217;t I feel like doing? That  is what I will do.</p>
<p>Where are my impulses leading me?  What  pleasure draws me near? That is where I will not go.</p>
<p>Instead, I  will glance down at my index card.  What does it say?  It has what I&#8217;m up to  written in simple terms. Given what I&#8217;m up do, what would be a bold and  courageous move right now?  That&#8217;s what I will do.</p>
<p>Buy yourself  some index cards. Write your purposes and commitments on them.  When lost in a  moment of hesitation, return to them. Let them call your plays in life. Let them  be your cue cards.</p>
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		<title>Marketing Seminar at East Midland Franchise Show</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/06/09/marketing-seminar-at-east-midland-franchise-show/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/06/09/marketing-seminar-at-east-midland-franchise-show/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 13:53:20 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Free Marketing Seminar]]></category>
		<category><![CDATA[Marketing Talks]]></category>
		<category><![CDATA[Other Thoughts]]></category>
		<category><![CDATA[free marketing talk]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=813</guid>
		<description><![CDATA[<a href="http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/06/09/marketing-seminar-at-east-midland-franchise-show/"><img align="left" hspace="5" width="252" src="http://www.idealmarketingcompany.co.uk/idealblog/wp-content/uploads/2009/06/franchise-show-exhibitors-to-talk-business-in-leicester-150x150.jpg" class="alignleft wp-post-image tfe" alt="East Midland Franchise Show June 2009 " title="franchise-show-exhibitors-to-talk-business-in-leicester" /></a>I am delighted to have been asked back to talk at the East Midlands Franchise show.  The event takes place at the Leicester Racecourse on Saturday 20th.  My slot will be in the morning and if you are considering setting up on your own but want the security of working within a franchise than it [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_814" class="wp-caption alignnone" style="width: 160px"><a href="http://www.idealmarketingcompany.co.uk/idealblog/wp-content/uploads/2009/06/franchise-show-exhibitors-to-talk-business-in-leicester.jpg"><img class="size-thumbnail wp-image-814" title="franchise-show-exhibitors-to-talk-business-in-leicester" src="http://www.idealmarketingcompany.co.uk/idealblog/wp-content/uploads/2009/06/franchise-show-exhibitors-to-talk-business-in-leicester-150x150.jpg" alt="East Midland Franchise Show June 2009 " width="150" height="150" /></a><p class="wp-caption-text">East Midland Franchise Show June 2009 </p></div>
<p>I am delighted to have been asked back to talk at the East Midlands Franchise show.  The event takes place at the Leicester Racecourse on Saturday 20th.  My slot will be in the morning and if you are considering setting up on your own but want the security of working within a franchise than it may make good sense.</p>
<p>This year the organisers are thinking about people who have been made redundant as the following news release indicates.</p>
<p>Redundancy need not mean Redundant – say Franchise Show organisers</p>
<p>As more of us begin to revaluate career options with lingering uncertainty in the workplace, starting up your own business &#8211; via a franchise &#8211; has long been a route considered by individuals looking to re-invest redundancy pay off.</p>
<p>And most franchising companies will tell you that, although a bolt out of the blue, being made redundant can be the making of you. You could well end up happier, and better off, than someone else’s wage slave.</p>
<p>But are those claims slick sales talk from franchise companies who want you to invest in them? Or is there hard evidence to reassure those who do lose their job that using their pay off to fund a business will “pay off”?</p>
<p>Well the organisers of the East Midlands Franchise Show, arriving at Leicester Racecourse in Oadby on June 20th, claim that 9 out of 10 franchisees report profitable business a couple of years into their licence.</p>
<p>And to reinforce the point, the low level of commercial failure is something that the high street banks have picked up on. In this immediate post credit crunch era, some high street banks have even set up specialist franchise teams keen to invest in what the have judged a “safer bet” – and offer preferential banking terms too</p>
<p>So if the worst happens, why not just set up alone? Why not use the capital you would have to pay the franchise fee and instead launch your own copycat idea?</p>
<p>Marcus Remfry, of franchise show organisers Job Done Marketing, gives as good an explanation as any;</p>
<p>“A good franchise will have a good brand, strong national marketing, good support for the new franchisee and most of all &#8211; a ready made, proven manual of how to run the business. None of that is there for a stand alone new business.</p>
<p>Those factors make franchising work. It is a far safer bet for the new business owners to succeed – and make their investment work for them</p>
<p>In addition, the clue is in the attitude of High Street banks. Cutting back on almost all forms of lending is in the news constantly, but some have set up specialist franchise teams to invest in, what they see, as a safer business opportunity”</p>
<p>So if you are one of those facing the push from work, it may just be the push you need to succeed. There are five million self employed Britons working today – and in times of economic slowdown, that tally could rise. Considering all career options – including creating your own career in your own company – is one avenue many will consider more and more.</p>
<p>Background:</p>
<p>The East Midlands Franchise Show 2009 takes place on Saturday June 20th at the Leicester Racecourse Conference Centre, Oadby, 4 miles south of Leicester city centre.</p>
<p>The show is free to attend – no tickets required &#8211; and there are specialist career and start your own business seminars taking place throughout which are also free to sit in on.</p>
<p>There are 36 exhibitors with full and part time business opportuntites on offer &#8211; a list of whom is available online at www.eastmidlandsfranchiseshow.co.uk.</p>
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		<title>Marketing Seminar: Top 10 most controversial adverts</title>
		<link>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/04/29/marketing-seminar-top-10-most-controversial-adverts/</link>
		<comments>http://www.idealmarketingcompany.co.uk/idealblog/index.php/2009/04/29/marketing-seminar-top-10-most-controversial-adverts/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 06:03:24 +0000</pubDate>
		<dc:creator>alastair</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Ideas & inspiration]]></category>
		<category><![CDATA[Marketing Leicestershire]]></category>
		<category><![CDATA[Marketing Support]]></category>
		<category><![CDATA[Northamptonshire Marketing]]></category>
		<category><![CDATA[Other Thoughts]]></category>
		<category><![CDATA[marketing seminars]]></category>

		<guid isPermaLink="false">http://www.idealmarketingcompany.co.uk/idealblog/?p=796</guid>
		<description><![CDATA[We all like to complain about things from time to time.  This BBC page has a summary of the past 12 months most controversial and complained about adverts. What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others.  Also how some very uncontroversial [...]]]></description>
			<content:encoded><![CDATA[<p>We all like to complain about things from time to time.  This BBC page has a summary of the past 12 months most controversial and complained about adverts.</p>
<p>What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others.  Also how some very uncontroversial products of service will rely on sex or violence to sell. Judge for yourself at http://news.bbc.co.uk/1/hi/magazine/8020881.stm</p>
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