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Marketing ideas for start-up business owners
Last September I ran a talk for start-up business owners from Market Harborough, Leicestershire and Northamptonshire. It was filmed and I’m pleased to say that the video is now edited and online at our You Tube Channel.
For size reasons it’s in 2 parts – here is part 1
Join us at May’s Business Agenda event at the Harborough innovation Centre. The third in a series of monthly meetings designed to help South Leicestershire & North Northamptonshire businesses is being held at the Harborough Innovation Centre on May 15th 2012. The monthly meeting, known as ‘The Business Agenda’ will be free for anybody to [...]
Claiming that sales success is simply down to being a numbers game is a well-known ‘fact’ that usually does more harm than good. Here’s how I see it: If you run into a brick wall once, why on earth would you ever possibly think that running into a brick wall 50 or more times in a day [...]
10. Credibility I don’t know who you are, I don’t know your products, I don’t know what your customers think of you – why should I buy from you? Once you have your customer through the door (or onto your website) you should aim to generate credibility. At its simplest, this is having a tidy [...]
As it’s Easter I wanted to share with you one of my favourite TV commercials of all time. You wouldn’t get away with doing this now, but a more powerful demonstration advert I’ve yet to see – and it’s got a little chick in it. Happy Easter. http://www.youtube.com/watch?v=eiE4VvVQEug
At a recent marketing seminar I concluded with a quote from recent film The Best Exotic Marigold Hotel “It will be alright in the end, and if it it isn’t alright, it isn’t the end yet” Napoleon Hill made a study of the world’s most successful people. Something he noticed was they never experienced “Failure”. [...]
If you are trying to sell a product or service people will always be suspicious of anything you tell them. Where possible offer proof. Our client Amberol sells containers and planters that are designed to make parks, town centres, schools etc more attractive. Because flowers can be grown in them and easily maintained they are very effective [...]
