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Ideal Marketing News
October 15th, 2010 by alastair

Join me for a live tele-seminar in November

On Wednesday November 3rd 2010 at 8pm I shall be interviewed by Chris Cooper and this is your invitation to join us.  Chris is interviewing me to ask about my work as a writer, consultant and mentor on successful business marketing.  The theme of the talk will be based around ‘The Marketing Launchpad’ – the book I wrote earlier this year.  It’s a simple to use marketing book that is designed to ‘lift your business to new heights’.

Alastair Campbell

Alastair Campbell at a recent marketing seminar
Chris says  “I specifically targeted Alastair to interview as when I have seen him speak he is inspiring, straightforward, very knowledgable and practical. If you are the owner, Director, marketer or consultant for a small to medium sized business this call will be well worth the time. Alternatively if you are just looking to learn more about marketing this may be of value to you. Why not hear for free what could cost you a lot of money in consultancy fees”.

Marketing Launchpad

The call will provide marketing tips and ideas to help you grow your business.  The last time i talked about the book it was on BBC radio, but this time it will be a longer interview (without music or stopping for traffic jingles) and will also include material about self development.

What will we cover?

How to build a brand that gives you visibility in the marketplace
The most appropriate ways to advertise your goods or services
The secrets behind brochures or leaflets that get noticed
How to get better results with direct mail and e-mail
How to tap into the hidden riches of niche marketing
How to harness the power of the internet
How Alastair has become more to enable him to achieve more

How can I Join the Call?

Simply send an email now to Chris@bemoreachievemore.com and he will forward joining instructions. If you will be calling in from outside the UK let him know where from (people call in from many countries and best dial in details differ). The call is free to Be More. Achieve More newsletter subscribers and will last about 70 minutes. If you are not already a subscriber please click here.

I’m looking forward to the call – especially if you are able to join us.

Goal setting thoughts

I was reminded of this quote last week at a marketing seminar that I was asked to speak at.  the topic was wandering away from marketing and moved onto goal setting. “The reason most major goals are not achieved is that we spend our time doing second things first.” ~ Robert J. McKain Do the [...]

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Business Growth thoughts from Steve Chandler

As some of you may know I am a big fan of the American business authour Steve Chandler who wrote the introduction for my book The Marketing Launchpad.  Here is one of the daily messages that he sends out to his subscribers that I thought was an interesting way to look at life. Steve Chandler [...]

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Free Marketing Seminars – October & November 2010

10 and 1/2 Ideas to Grow your Business The Ideal Marketing Company is holding 2 free evening seminars this October & November in Northampton & Market Harborough.  These free seminars are for business owners looking for inspiration, advice and practical tips on how to successfully grow their business. The cover a series of topics including: [...]

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How can I increase direct mail response rates?

There are plenty of things you can do to increase your direct mail response rates – and that applies to e-mail marketing as well.  But I would say that the biggest thing to remember is to focus on ONE clear benefit or reason for people to contact you and them create a powerful headline around [...]

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Where to start with new business?

If you want to make a start on winning new clients, the first place to look is your existing client base. 1.  Look into the product sectors where your existing clients come from, the industrial estates where they are based or the parts of town that they live.  After all if they like you, the [...]

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Aloeride

Before meeting Alastair Campbell, I had spent ten thousands of pounds on a PR & Marketing company that focussed on product presentation but never actually delivered the press exposure we had asked them for. Frustrated by this experience, I was brought in contact with Alastair. From our first meeting it was very clear that he [...]

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