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Ideal Marketing News
November 17th, 2011 by alastair

Your invitation to a free seminar that combines the best of traditional & modern marketing ideas

First of all, the good news – the fundamental principles of marketing have not changed since they were laid down well over a century ago. Personally, I don’t think that they will ever change, however, the best ways to put them into practice certainly has. Unless we all keep up with these changes it will be all too easy to get left behind. Your competitors may already be applying these ideas. It is now easier than ever to bring products and services to market at a lower cost and with less risk. In short, it’s an exciting time to run a business because marketing has cheaper and more effective:

• Faster to introduce to your customers

• Cheaper to create and replicate

• Easier to test, measure and improve

You are invited to a free marketing seminar in Market Harborough on November 29th from 5pm till 7pm which looks into how to combine the best ideas around ‘traditional’ marketing techniques (such as this direct mail letter) with the latest areas such as Twitter, Facebook, You Tube and LinkedIn.

You will be joining around 40 Harborough business owners at this event who between them will range from the total novices to the more experienced (even expert) in some of the areas. It will be a great opportunity to learn new ideas and gain valuable insight into marketing your company in 2012.

To reserve up to 3 places please call: 01858 44 55 43 or e-mail: seminar@idealmarketingcompany.com

 

Leicestershire Marketing – Advertising Tip

The term ‘reason why advertising’ was coined at the turn of the previous century. It is probably the single most important advance in marketing. It has often been copied but never bettered. It was developed by John E Kennedy (no relation to John F Kennedy) and is the basis for all good advertising. Its simple [...]

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Northamptonshire Marketing – Brochure and Leaflet Tip

Everybody has some form of brochure or leaflet, but most of the examples I see are ineffective because they don’t explain how that company can help its prospect. If your brochure spells out clearly what benefits you can offer your customer and nothing else, it will probably stand head and shoulders above those of your [...]

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From Facebook to freebies – marketing your business in 2012

Grow your business in 2012 with the powerful ideas contained in this free marketing seminar on November 29th in Market Harborough Twitter, Facebook, LinkedIn, e-mail marketing and blogging are becoming an ever important part of the marketing mix. Are you ready to embrace them in 2012? Have you got multiple marketing channels working in your [...]

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Marketing Northamptonshire – How to use the Internet to benefit your business.

One of the best uses of a website is to generate new business leads. If you chat with somebody at a meeting, you give them your card. If they are in any way interested in what your company does, they look at your website. They will then immediately judge you on a whole range of [...]

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Marketing Leicestershire – Direct Mail Tip

Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem and suggest a solution to it. You’re communicating with somebody directly – from you to them – and making a compelling case for an answer to a problem they face. If your argument grabs their attention [...]

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Marketing Northamptonshire – Niche Marketing Tip

Godin says, “If we want to grow our business and have our brand known, it’s easy if you want to be known in niches, but difficult if you want to be known in mass brands. The days of creating a widely known brand quickly without huge expense have almost gone.” That is one of the [...]

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