Marketing and PR Northamptonshire – Advertising tip.

February 2nd, 2012 by alastair

Offer a choice of ways for potential clients to reach you. Some people (they tend to be the more proactive ones) prefer to make a phone call, but some people like to e-mail, fax or even text in their questions. You want to give them the choice. You also want to be as clear as possible which adverts are working for you so it’s a good idea to either include a simple enquiry code linked to each advert or give the name of the person that they can ask for. That way, if people ask to talk to ‘Harry’ you know it is in response to the August issue of What Hat? magazine.

It then becomes your job to track reply rates to each advert. How many enquiries came in? How many of those converted into actual sales? Assuming each of those will spend the same as your customer average over time, you will quickly get an idea of which adverts have actually made (or lost) money and if so, how much?

This is one of the ideas covered in the book – “the Marketing Launchpad” by Alastair Campbell available now from Amazon – order your copy today.

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