Leicestershire Marketing – Direct Mail tip.

This is your best chance to grab the reader and stop them from throwing your letter in the bin. So ask yourself if your headline will stop people doing what they are doing and want to find out more about you. You can’t sell to people if you haven’t got their attention. You have only three to five seconds to catch people’s attention and gain their interest.

The headline should be lively, relevant to the subject that follows and imply a benefit. Look how newspapers use headlines. They use them grab our attention and make us want to find out more.  They also signal the type of stories that you will find inside. The headlines they use actually sell the papers. (It’s the same with magazines – the right photo and headline combination can double sales of a title).  A good headline will stop you as you cross the petrol station fore-court or pop in to the corner shop when you buy your milk in the morning. Then once you have bought the paper, each story headline sells each individual story.

This is one of the ideas covered in the book – “the Marketing Launchpad” by Alastair Campbell available now from Amazon – order your copy today.

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