Where to start with new business?

If you want to make a start on winning new clients, the first place to look is your existing client base.

1.  Look into the product sectors where your existing clients come from, the industrial estates where they are based or the parts of town that they live.  After all if they like you, the chances are that their neighbours, suppliers of competitors will too.

2. Also go back and ask your customers who they know who would also benifit from your services.  if they like you, a percentage will be prepared to offer a warm introdtion to a friend or colleague.

3.  Ask your customer ‘If you were me, where would you go to attract more customers in your sector, local area etc?’.  They make know about a little know trade journal,  organisation, website or meeting that will put you in front of people who are just like them.

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