How can I increase direct mail response rates?

There are plenty of things you can do to increase your direct mail response rates – and that applies to e-mail marketing as well.  But I would say that the biggest thing to remember is to focus on ONE clear benefit or reason for people to contact you and them create a powerful headline around that point.  It’s amazing how many letters have no focus and try to cram in too many ideas, prices and products.  Pick a central message and create a headline that will generate interest on that single important topic.

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