1. It is wise to know your market and competitors – find out who they are and what they do
2. Have a plan and direction in which you would like your company to grow
3. Develop insight on your existing and future customers
4. Match your marketing and media to your target audience
5. Reduce wastage on all marketing expenditure: e.g., is national advertising the right place to reach your customers? Could they be targeted more carefully?
Alastair Campbell runs the Marketing Mentor programme which offers a free one day marketing seminar followed by a free 17 month marketing support package for company owners or their senior staff. Visit www.themarketingmentor.co.uk to or call 01858 44 55 43 to find out more.
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