Archive for 2010
PR Coverage for Amberol
Example press coverage for Amberol’s new range http://www.greenwisebusiness.co.uk/news/sustainable-design-helps-gardening-sme-make-first-move-into-consumer-market-1982.aspx
Marketing Seminar feedback
Marketing seminars in Northamptonshire. Last night I ran a marketing seminar in Northampton called 10 1/2 ideas to grow your business. Here is some of the feedback that we recived afterwords: “Motivational..useful…worth attending…I’ll tell my friends and colleages…interesting…inspiring..helpful…above average…thank you so much…profitable ideas I’ll introduce straight away” In fact in all the feedback forms there [...]
Marketing Seminars, Northampton
Thanks to everybody who came to the ’10 1/2 ideas to grow your business’ marketing seminar I ran in Northampton last night. Looking over the feedback forms this morning it seems to have gone down really well. Certainly we has some interesting chats during and after the event. If you missed it or would like [...]
The Marketing Launchpad Book feedback
Thanks to Dan Holt for leaving the following comment about my book The Marketing Launchpad on my Linkedin profile: “Just finished reading The Marketing Launchpad by Alastair Campbell. A great read and so refreshing to find a traditional marketer with a thorough appreciation and understanding of the internet. Enjoyed it a lot more than I’d [...]
Marketing Seminar – brand new for 2011

“If one great idea can transform your business – imagine what 101 ideas can do” 101 ideas to grow your business is a one day seminar which takes place on January 18th at Hothorpe Hall, near Market Harborough, Leicestershire. Packed with profitable ideas on marketing, PR and planning strategies – it is designed to give [...]
Thoughts from Steve Chandler
Here are a few words of wisdom from Steve Chandler – my favorite business authour. “I wince when I catch myself telling someone I will try. It helps me when I remember that “try” is a weak word that does not issue a command at all. In fact, the word “try” will suggest to my [...]
Doomed marketing attempts – how to avoid them

Are your marketing attempts doomed before they’ve even started? There are many powerful techniques that can be taught when it comes to marketing your business. From empathising with your best customers, to polishing your direct mail skills. Are they important? Of course they are, and they can make a significant difference to the success of [...]
Business Growth thoughts from Steve Chandler
Steve Chandler, the American Business authour is a big inspiration to me and I was delighted when he agreed to write the introduction to my book The Marketing Launchpad. Here is one of his recent postings which i think you might find of interest. Here is what Steve says, starting with a few words from [...]
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