Marketing Seminars – Customer Care

CRM gives the best ROI Marketers believe. The Chartered Institute of marketing’s latest Marketing Survey revealed that CRM delivers the best ROI. The marketers believe that ROI with advertising is the worst.

Financial services and service firms(31%) give the best ROI , second being technology and telecom sectors (30%) and public relations with half the number of mentions(12%) as listed in a survey conducted for The Institute by Ipsos MORI in the Spring .

About 38% of the marketers rate the ROI for technology and telecom companies as worst, 23% rate advertising excluding online as worst. While 11% consider that sponsorship deliver poor ROI.

Commenting on the findings, David Thorp, director of research and professional development at The Chartered Institute of Marketing said; “As belts tighten it is clear that marketing spend on advertising is under pressure but it’s refreshing to see that investment in ‘knowing your customer’, through CRM systems, marketers are able to wisely concentrate their spend in the most effective activities and, as we move into 2010, I’m convinced this more professional approach will stand them in good stead when the economy recovers.”

CRM gives a much higher ROI than advertising. This is a good reason for companies to focus on their existing customer base.

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